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AI Business & Operations Digital Marketing

Global Marketing AI Transformation Lead

Job in 43122, Parma, Emilia-Romagna, Italy
Listing for: Altro
Full Time position
Listed on 2026-08-03
Job specializations:
  • Marketing / Advertising / PR
    AI Business & Operations, Digital Marketing
Salary/Wage Range or Industry Benchmark: 120000 - 180000 EUR Yearly EUR 120000.00 180000.00 YEAR
Job Description & How to Apply Below
Barilla is seeking a senior Marketing AI lead to drive analytics and AI-driven transformation across content, localization, and governance. You will own the Marketing AI roadmap, deliver pilots, coordinate Marketing, Digital, Data/Tech, Legal, and agencies, and ensure trustworthy AI practices.
You will build AI fluency in Marketing, localize content for markets, define GenAI KPIs, and ensure governance with guardrails while enabling scalable, compliant AI-enabled content workflows.

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