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AI Business & Operations Digital Marketing

Strategic Marketing AI Adoption Lead

Job in 43122, Parma, Emilia-Romagna, Italy
Listing for: Industria agroalimentare
Full Time position
Listed on 2026-09-01
Job specializations:
  • Marketing / Advertising / PR
    AI Business & Operations, Digital Marketing
  • IT/Tech
    AI Business & Operations, Digital Marketing
Salary/Wage Range or Industry Benchmark: 59000 - 72000 EUR Yearly EUR 59000.00 72000.00 YEAR
Job Description & How to Apply Below
Barilla Group in Parma is seeking a Marketing AI Adoption Senior Manager to lead analytics and the AI transformation of Marketing, from content creation to AI governance. The role owns the AI roadmap, creates a delivery plan, and collaborates across Marketing, Digital, Data/Tech, Legal and agencies to drive practical outcomes  will build AI fluency in Marketing, manage cross-functional stakeholders, and ensure responsible AI adoption with clear workflows, KPIs, and regulatory

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