Senior Trade Marketing Manager, Mainstream Chocolate & Kinder Joy

Job Location:

Parsippany

As the Sr. Trade Marketing Manager – Mainstream Chocolate Seasons and Kinder Joy
, you will lead the strategy for in-store activities that bring our brand vision to life ’ll be responsible for developing and cascading the Go-to-Market plan, ensuring excellence in execution across Distribution, Shelving, Merchandising, and Pricing (DSMP).

In this role, you will own the in-store activity calendar and be accountable for delivering on DSMP standards and achieving financial KPIs for your assigned brands and segments. Your strategic thinking and leadership will be key in driving performance and visibility in-store.

You’ll collaborate closely with cross-functional partners—including Category Management, Marketing, Sales Operations, Demand Planning, and Sales Account Teams—where your insights and thought leadership will help shape and elevate our retail execution.

This position is hybrid, and will be based out of our North American HQ in Parsippany, NJ.

In-Store Activity Strategy

• Develop the in-store activity strategy to execute the brand strategy at retail
• Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP).
• Create the KPI objectives aligned by Class of Trade trends and strategy
• Work with Trade Business Intelligence to develop the Trade Investment strategy for the brand aligned to customer and brand strategy
• Develop the in-store activity calendar by session / channel
• Developing sales supporting tools (e.g. seasonal and everyday display catalogues)
• Develop the in-store activity strategy for all Seasons across Kinder and FMC
• Develop sales supporting tools to support the sell in of Seasons
• Develop the in-store activity strategy and supporting tools for all Kinder Joy Variety Tentpoles
• Monitor competitive activity to ensure external factors are incorporated into business plans

POS/Display & Pack Architecture

• Responsible (with Marketing) for the development and execution in-store activations and POS
• Partner with customer teams and Marketing to develop actionable plans to drive accelerated growth or improve profitability
• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities
• Develop Un-filled display opportunities (Theaterization).

Annual Planning & Trade Investment

• Work with Trade Business intelligence and revenue management to optimize Trade Spend Effectiveness by reviewing post promotional assessments and Return of Investment for trade spend lines
• With Marketing proposes the Budget (volume and revenue) of the assigned brands
• Provides input to the S&OP process on changes in distribution, promotion, and customer/channel strategy
• Aligns with Marketing, Sales, Finance, and Trade Business Intelligence on the trade spend budget and promotion plan
• Aligns with Shopper Marketing on the shopper marketing plans and eCommerce investment

Human Resources Management

• Operates in accordance with Group guidelines to recruit, manage, motivate, coach and develop own staff.
• Develops a cohesive, aligned and motivated team with agreed and synergistic MBOs
• Ensures “people development plans” via training and performance development management.
• Maintains a succession plan to continually grow/upgrade the organization.
• Directs and maintains various activities designed to promote and maintain a high level of employee engagement.

• 8-10 years relevant experience required in a CPG setting, with extensive sales experience
• Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
• Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP’s
• Bachelor’s degree in a business/marketing discipline required; MBA preferred
• Inspirational leadership and man-management style that promotes teamwork and nurtures top talent
• Strong communication skills with an ability to outline and reinforce the Group & Regional vision / strategy
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving /…