Assoc Dir Marketing HCP Promotion Uzedy

Overview

Together, we’re on a mission to make good health more affordable and accessible. We’re the world’s leading manufacturer of generic medicines and a proud producer of many products on the World Health Organization’s Essential Medicines List. Today, millions rely on our medicines every day as we continue to make a difference with new people joining our efforts.

POSITION SUMMARY
The position is responsible for the execution of the HCP strategy, evaluation of market conditions, identification of issues and opportunities within the therapeutic category (CNS/Neurology), development of campaigns/tactics which target Health Care Providers (HCPs) aligned with the overarching brand strategies and objectives. The Associate Director reports to the Marketing Director and works with internal Teva colleagues, sales coworkers and agency partners to develop HCP content and prepare for their implementation and launch.

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

• HCP Strategy and Tactics
  • Implement the overall marketing strategy including brand positioning, messaging, and target audience identification.
  • Work closely with all agency partners to lead the creation and execution of integrated marketing campaigns across various channels, including digital, print, personal, non-personal, KOL engagement, congresses and other relevant platforms
  • Evolve HCP messaging and campaign elements
  • Identify and pursue opportunities to drive brand growth
  • Diagnose obstacles to brand growth and work collaboratively to provide solutions
  • Assist in the annual brand planning process
  • Manage and coordinate all HCP and KOL programs and efforts
• Brand Management
  • Analyzes market data and information to make informed decisions
  • Partner with field sales force, sales leadership, and sales training to develop and execute promotional efforts and training initiatives
  • Analyze market data and information to help inform tactical and strategic decision making
  • Lead and participate in sales and marketing planning meetings
  • Collaborate with cross-functional teams, (Market Access, Sales, Operations, Medical, PARC) to ensure alignment and maximize the impact of marketing initiatives.
  • Manage and optimize the marketing budget to ensure efficient allocation of resources and maximize return on investment.
  • Responsible for the promotional approval process of materials
  • Follow all policies and procedures
  • Evaluate and maximize ROI on marketing projects/programs
  • Ability to manage people and processes without a direct reporting structure
• Customer Facing Interactions (Internal and External to Teva)
  • Brand liaison to all customer facing teams
  • Works collaboratively with internal and external partners to ensure flawless execution of the brand plan
    • Sales Training
    • Market Access
    • Agencies
    • Other teams and team members as needed
  • Attend HCP customer meetings as well as other business related meetings and congresses
  • Deliver effective and informative presentations to customer facing functions and Sr. Management

Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.

• Bachelor’s degree required, MBA or master’s degree in marketing preferred

• 7-10 years’ experience in marketing and/or sales required

• Experience in managing an Agency of Record or other agencies that support a brand required

• Experience in CNS/Neurology strongly preferred

• Excellent verbal, written, organization and interpersonal skills required

• Strong pharmaceutical industry and business acumen

• Able to draw insights from variety of sources, understands market and competition. Compiles relevant data from appropriate sources and performs analysis with a recommendation.

• Synthesizes complex and diverse information, recognizes trends and/or interrelationships.

• Ability to meet objectives and deadlines

• Project management experience…