Associate Brand Manager, Home Care

We are Reckitt Home to the world’s best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world’s most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community – alongside our leading-edge Marketing Academy – your opportunities to grow and upskill will be extensive.

The Associate Brand Manager (ABM) plays a key role in driving innovation‑led growth across brands within the homecare category. This position resides within the US Marketing function and reports to the Innovation Lead. The ABM is responsible for leading the innovation pipeline, from concept through commercialization, and will support brand development by identifying growth opportunities, shaping category strategy, and ensuring strong execution.

This role offers a dynamic opportunity to contribute to the future of multiple brands while developing essential marketing and business management skills.

• Support the development and execution of marketing plans to maximize long‑term sales and profitability
• Assist in shaping category strategies and ensuring alignment with overall business goals
• Conduct market analysis and identify opportunities for brand growth leveraging data sources to build a cohesive story
• NPD project management and ownership – leader of cross‑functional teams to deliver OTIF
• P&L development for key projects
• Contribute to brand equity development through impactful marketing initiatives including key strategic partnerships
• Build brand forecasts and track brand performance metrics
• Provide data‑driven insights to optimize promo/media investments
• Analyze brands and market trends and recommend actions to be taken
• Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long‑term brand growth
• Translate insights into actionable strategies that drive brand performance
• In close co‑operation with the Sales function and Trade Marketing, identify trade needs/opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
• Facilitate speed to market for products, programs, and services

This role is not currently sponsoring visas or considering international movement at this time.

• Strong time management and organizational skills.
• Bachelor’s degree from an accredited university (MBA preferred).
• 3‑5 years of experience in brand management, preferably in a CPG environment (innovation experience)
• Data‑driven mindset – experience in Nielsen/numerator is a plus.
• Strong analytical skills with financial and commercial acumen.
• Excellent communication, presentation, and networking abilities.
• Ability to work in a fast‑paced, global environment and manage multiple priorities.
• Proficiency in Microsoft Office Suite.
• Self‑motivated, adaptable, and proactive in problem‑solving.

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance…