Senior SEM Manager​/Lead Gen

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring a Senior SEM Manager / Lead Gen for an onsite opportunity in Los Angeles, California. This is a full-time, direct hire role working Monday through Friday in a professional corporate environment.

In this role, you will be responsible for managing end-to-end paid acquisition performance and building scalable lead-generation systems across platforms like Google Ads and Microsoft Ads. You’ll collaborate closely with marketing, intake, and technology teams to align media performance with business outcomes in a fast-paced, high-volume environment. This position requires a high degree of ownership and technical expertise in campaign optimization, attribution, and data pipelines.

The role is based onsite and requires professional dress daily. Compensation ranges from $130,000 to $160,000 annually.

There is no Final date to receive applications for this role.

• Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, Performance Max, You Tube, and other paid media channels to drive qualified, high-intent leads.
• Continuously improve lead quality, CPL, ROAS, and cost-per-case through strategic testing, optimization, and bid and budget management.
• Develop, execute, and maintain structured testing roadmaps across creative, copy, bidding strategies, audiences, landing pages, and funnels.
• Manage Google Local Service Ads performance, including service areas, reviews, dispute resolutions, and compliance with platform policies.
• Maintain and optimize Google Business Profiles to ensure accuracy, brand consistency, and adherence to platform guidelines.
• Ensure flawless lead flow and data connectivity across systems such as Google Ads, Call Rail, Intaker, Salesforce, and related integrations.
• Troubleshoot and resolve malfunctions across Zapier workflows, Call Rail configurations, chatbot flows, IVR routing, and CRM integrations to minimize lead loss and data gaps.
• Verify accurate attribution, prevent duplicate records, and maintain data integrity within Salesforce and related reporting environments.
• Conduct weekly call audits to assess intake agent performance, lead quality, and case retention potential, and provide structured feedback to stakeholders.
• Test and validate call routing paths weekly to ensure proper queues, escalations, language routing, and experience alignment for callers.
• Analyze full-funnel performance from initial contact through qualified lead, contract sent, and retained case, identifying drop-off points and optimization opportunities.
• Deliver weekly reporting on leads, spend, CPL, cost-per-case, and down-funnel metrics, including projections and performance insights for leadership.
• Present strategic recommendations, competitive analysis, and performance improvement plans to marketing leadership and cross-functional partners.
• Train new employees and cross-functional stakeholders on marketing systems, routing logic, intake workflows, attribution models, and reporting practices.
• Ensure all activity complies with legal, regulatory, security, branding, and Google Ads policy requirements.
• Document major system changes, maintain up-to-date SOPs, and contribute to scalable processes that support growth across multiple office locations.

• 9+ years of hands‑on PPC experience in high-budget, ROI-driven, high-intent lead generation environments.
• Proven track record improving CPL, ROAS, cost-per-case, lead quality, and full-funnel performance.
• Expert-level proficiency with Google Ads, Performance Max, You Tube Ads, Microsoft Ads, smart bidding strategies, and audience segmentation.
• Demonstrated experience connecting PPC performance with Salesforce or a comparable CRM, including attribution and data integrity.
• Strong proficiency with Call Rail, Zapier, chatbot systems, IVR routing, landing page testing tools, and dynamic tracking setups.
• Deep analytical skills with GA4, performance dashboards, and troubleshooting technical issues across the funnel.
• Experience designing,…