Director of Ecommerce, DTC, FMCG

Director of Direct-to-Consumer E-Commerce

Salary starts at $170,000k

We’re seeking a performance-driven Director of E-Commerce to lead and expand our direct-to-consumer business across brand-owned websites. This role is perfect for a strategic operator with deep experience in fast-moving consumer goods (FMCG) — someone who thrives in a fast-paced, product-driven environment and knows how to turn brand demand into measurable eCommerce growth.

You’ll own the DTC channel end to end — from site experience and merchandising to conversion optimization and retention — driving revenue exclusively through owned digital platforms
, not third-party marketplaces like Amazon.

• Lead and scale all aspects of the DTC eCommerce business for a growing FMCG brand, including site operations, merchandising, and digital marketing execution.
• Drive conversion optimization
  , retention, and customer lifetime value through testing, analytics, and consumer insights.
• Develop and manage the promotional calendar
  , seasonal campaigns, and new product launches.
• Partner with marketing, creative, operations, and IT to deliver seamless customer experiences and backend efficiency.
• Analyze sales performance, pricing, and competitor trends to inform strategy and improve profitability.
• Manage agency partners and vendors supporting eCommerce initiatives and performance media.

• 8+ years of direct-to-consumer eCommerce experience, ideally within FMCG
  , beauty, wellness, or lifestyle brands.
• 3+ years in a leadership role overseeing DTC sales, digital strategy, or site operations.
• Proven success scaling owned-site revenue and improving conversion metrics.
• Advanced analytical and Excel skills, with the ability to interpret complex data into actionable insights.
• Experienced in team management and cross-functional collaboration.
• Familiarity with ERP, CRM, and marketing automation systems
  .

• Competitive compensation with performance-based growth potential
• Paid vacation, holidays, and life insurance
• A chance to shape the digital future of a high-growth consumer brand

Director

Full-time

Marketing

Internet Marketplace Platforms