Director of Ecommerce, DTC, FMCG

Director of Direct-to-Consumer E-Commerce

Salary starts at $170,000k

We’re seeking a performance-driven Director of E-Commerce to lead and expand our direct-to-consumer business across brand-owned websites. This role is perfect for a strategic operator with deep experience in fast-moving consumer goods (FMCG) — someone who thrives in a fast-paced, product-driven environment and knows how to turn brand demand into measurable eCommerce growth.

You’ll own the DTC channel end to end — from site experience and merchandising to conversion optimization and retention — driving revenue exclusively through owned digital platforms, not third-party marketplaces like Amazon.

Key Responsibilities

• Lead and scale all aspects of the DTC eCommerce business for a growing FMCG brand, including site operations, merchandising, and digital marketing execution.

• Drive conversion optimization, retention, and customer lifetime value through testing, analytics, and consumer insights.

• Develop and manage the promotional calendar, seasonal campaigns, and new product launches.

• Partner with marketing, creative, operations, and IT to deliver seamless customer experiences and backend efficiency.

• Analyze sales performance, pricing, and competitor trends to inform strategy and improve profitability.

• Manage agency partners and vendors supporting eCommerce initiatives and performance media.

Qualifications

• 8+ years of direct-to-consumer eCommerce experience, ideally within FMCG, beauty, wellness, or lifestyle brands.

• 3+ years in a leadership role overseeing DTC sales, digital strategy, or site operations.

• Proven success scaling owned-site revenue and improving conversion metrics.

• Advanced analytical and Excel skills, with the ability to interpret complex data into actionable insights.

• Experienced in team management and cross-functional collaboration.

• Familiarity with ERP, CRM, and marketing automation systems.

Why Join Us

• Competitive compensation with performance-based growth potential

• Paid vacation, holidays, and life insurance

• A chance to shape the digital future of a high-growth consumer brand

Seniority Level

Director

Employment Type

Full-time

Job Function

Marketing

Industries

Internet Marketplace Platforms

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