Digital Media & Sales Specialist

Digital Media & Sales Specialist

We are seeking an energetic, results-oriented Digital Media & Sales Specialist to join our growing team in Pasadena, CA. This full-time position is ideal for someone who thrives at the intersection of digital marketing and revenue generation. You will manage and grow our organization’s digital presence while selling advertising and sponsorship space across our media channels, including social platforms, newsletters, and web properties.

This is a great opportunity for a creative professional who enjoys building client relationships, developing compelling campaigns, and turning digital engagement into measurable sales success.

Expatiate Communications is a management consulting firm with unmatched expertise in special education. We work with local school districts, COEs and State educational agencies and families on best practices on instruction, services, operations, staffing, technology, organization, compliance, fiscal as well as efficiency in special education. Together with our clients, Expatiate provides achieving clear educational benefits for students with disabilities and assists clients deliver a high quality sustainable special education program.

The program-oriented advice, systems and processes focus on the reducing the educational gap by not just serving the student’s needs but by building capacity among various educator groups. All our institutional as well as individual clients receive a full continuum of supports, services and placements to all students as per their IEPs.

Salary: $50,000 - $70,000 + Commission

• Plan, schedule, and manage content across social platforms (Linked In, Instagram, Facebook, X/Twitter, Tik Tok).
• Support digital campaigns that promote both organizational branding and paid advertiser visibility.
• Oversee website content, blog updates, and SEO to maximize audience reach and engagement.
• Analyze campaign data to measure impressions, engagement, and ROI, providing reports to internal teams and stakeholders.
• Develop and execute social media strategies to assist with Talent Acquisition, marketing campaigns, targeted sales, and promotions.
• Monitor and manage social media channels, respond to inquiries, and foster meaningful interactions within the community.
• Research and pitch creative campaign ideas to enhance brand visibility and engagement.
• Ability to create custom blog content, manage website blogs (i.e. Village
  
  ED), and ensure SEO best practices are implemented.
• Ability to convert documentation into simplified blog content for a broad audience.
• Managing all websites and digital products across the organization.

• Build and manage paid search (PPC: Pay-Per-Click) and social campaigns (Google Ads, Meta, Linked In Ads, etc.).
• Conduct keywords, audience, and competitor research to optimize content and ad performance.
• Implement strategies to improve website traffic and engagement through SEO and content marketing.
• Analyze performance metrics (ROI, KPI, engagement rates) and adjust strategies for continuous improvement. Implement organic growth strategies (e.g., improving existing services/processes).
• Manage social media spending with proposed departmental budget, providing detailed performance/engagement reports and analytics to stakeholders and management.
• Demonstrate the ability to develop and implement effective organic social media strategies to enhance engagement and brand visibility.

• Identify and prospect potential advertisers, sponsors, and partners for digital media placements (social, display, website banners, email newsletters, and sponsored content).
• Create tailored advertising packages and proposals that align with client objectives and marketing strategies, subject to supervisor approval.
• Build and maintain strong client relationships through consistent follow-up, account management, and campaign support.
• Collaborate with leadership and the marketing team to price ad space, manage inventory, and develop revenue forecasts.
• Achieve and exceed monthly and quarterly sales targets.
• Research market trends and…