Creative Services Manager

Since 1973, East West Bank has served as a pathway to success. With over 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement.

Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

The Creative Services Manager is a strategic storyteller and presentation specialist responsible for transforming complex business concepts, research, partnership initiatives, and executive priorities into clear, compelling, and visually engaging materials. This role leads the development of high-impact presentations, pitch decks, brand marketing materials, and other strategic creative requests that support organizational and marketing objectives.

Serving as a bridge between business strategy and creative execution, the Creative Services Manager partners with executives, marketing leaders, business units, writers, designers, and other creative resources to shape narratives, organize information, and guide work from intake through final delivery. The role requires strong editorial judgment, presentation development skills, project leadership, and a service-oriented approach.

• Lead the development of executive presentations, pitch decks, strategic proposals, partnership materials, research presentations, and other high-visibility communications.
• Translate complex or unstructured information into clear, persuasive, and audience-focused narratives.
• Develop presentation architecture, messaging frameworks, story flow, headlines, and supporting copy.
• Partner with designers to ensure visual execution reinforces the narrative and meets brand standards.
• Adapt content and presentation style for executive, internal, partner, client, and public-facing audiences.

• Develop narratives that communicate the organization’s brand, values, capabilities, community impact, customer stories, and strategic priorities.
• Support brand campaigns, sponsor ships, partnerships, events, thought leadership, and corporate initiatives through strong storytelling and content development.
• Transform research, customer insights, and business strategies into accessible and engaging stories.
• Write and edit presentation copy, talking points, scripts, creative briefs, and related marketing content.

• Manage creative requests from intake and discovery through development, review, approval, and final delivery.
• Clarify project objectives, audiences, deliverables, timelines, roles, and decision-makers at the outset of each assignment.
• Manage multiple concurrent projects and shifting priorities while maintaining quality, accuracy, and timely delivery.
• Coordinate with internal creative team members, external agencies, freelancers, and production partners as needed.
• Maintain organized project files, version control, feedback documentation, and final approved assets.

• Lead discovery sessions and stakeholder interviews to gather information, clarify objectives, and identify the strongest story.
• Serve as a consultative partner to executives and internal clients, providing recommendations on message, structure, and creative approach.
• Synthesize and reconcile feedback from multiple stakeholders while protecting message clarity and strategic intent.
• Present work, explain creative rationale, and guide stakeholders toward effective decisions.

• Ensure deliverables align with brand positioning, visual standards, messaging frameworks, and audience needs.
• Review materials for narrative clarity, consistency, accuracy, grammar, and overall presentation quality.
• Partner with Legal, Compliance, Corporate Communications, and other reviewers as appropriate.
• Identify opportunities to improve presentation quality, templates, intake processes, and creative services…