Marketing Operations Specialist

Introduction Since 1973, East West Bank has served as a pathway to success. With over 110 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates’ potential for career advancement.

Headquartered in California, East West Bank (Nasdaq: EWBC) is a top-performing commercial bank with a strong foundation, an enterprising spirit and a commitment to absolute integrity. East West Bank gives people the confidence to reach further.

Overview We're looking for a highly organized, detail-oriented Marketing Operations Specialist who enjoys turning strategy into efficient, scalable execution. You'll combine marketing technology, process management, data, and cross-functional coordination to help campaigns move smoothly from intake through launch and reporting. Curious and solutions-oriented, you can juggle multiple priorities, identify opportunities to improve workflows, and support teams in using marketing tools effectively and consistently.

The versatile Marketing Operations Specialist will support the day-to-day operation of the bank's marketing technology, campaign workflows, lead management, reporting, and governance processes. A key priority will be building scalable, behavior-triggered automation that delivers timely, relevant communications based on customer and prospect engagement, such as a follow-up email after an eligible visitor views a product page. You'll partner with Marketing teams, IT, Compliance, business units, and external vendors to coordinate campaigns, maintain data quality, document processes, troubleshoot issues, and help deliver timely, compliant, and measurable marketing programs.

Responsibilities Support the planning, setup, testing, launch, and monitoring of marketing campaigns across email, events, web forms, and other digital channels

Manage campaign intake, timelines, approvals, audience lists, quality assurance, and deployment checklists to help ensure accurate and on-time execution

Build, maintain, and optimize automated customer journeys and behavior-triggered campaigns, including timely follow-up communications based on eligible website activity, product-page engagement, form submissions, and other defined signals

Coordinate lead capture, routing, tracking, and handoff processes in partnership with Marketing and business teams

Monitor data quality, consent, preferences, and audience segmentation practices in accordance with privacy, compliance, and governance requirements

Build and maintain campaign reports, dashboards, and recurring performance updates; identify trends and opportunities for improvement

Document workflows, standard operating procedures, platform configurations, and training materials

Troubleshoot platform and campaign issues, coordinate resolution with internal partners and vendors, and communicate status clearly to stakeholders

Support testing, implementation, and adoption of new marketing technology, integrations, and process improvements

Stay current on marketing operations, automation, analytics, data privacy, and platform best practices

Qualifications3+ years of experience in marketing operations, marketing automation, campaign operations, CRM, digital marketing, or a related field

Hands-on experience with marketing automation or customer engagement platforms, such as Microsoft Dynamics 365 Customer Insights
-Journeys, Salesforce Marketing Cloud or similar tools

Experience building and supporting automated customer journeys, behavior-triggered email campaigns, audience segmentation, lead management, testing, and performance reporting

Strong project coordination skills with the ability to manage multiple requests, deadlines, dependencies, and stakeholders

Working knowledge of CRM data, data hygiene, consent management, and digital marketing compliance practices

Strong analytical and problem-solving skills, with the ability to translate data into clear insights and recommended actions

Proficiency with Microsoft 365 tools such as Excel, SharePoint, and Copilot Excellent written and verbal communication skills

Organized, detail-oriented, and able to collaborate…