Product Marketing Manager

Product Marketing Manager at Redgate About the role

In this pivotal position, you will be responsible for crafting the narrative surrounding Redgate's expanding product offerings, particularly within the Database Change Management sector. Your role will involve converting insights from the market and customer feedback into persuasive product positioning, messaging, and strategies for market entry. This position is essential for steering both sales and marketing initiatives and providing valuable input for future product enhancements.

• Location:
  
  Pasadena, California, United States
• Engagement:
  Full-time, Permanent, Hybrid (in-office attendance required twice a week)
• Compensation: $115,000 - $135,000
• Team:
  Reports to the Chief Marketing Officer

• Spearhead the development and execution of the go-to-market strategy for the Database Change Management product line.
• Collaborate closely with sales leadership, enterprise sales teams, and marketing departments to ensure alignment and effectiveness.
• Serve as a crucial liaison between the US market and the product teams based in the UK, facilitating communication and collaboration.
• Conduct thorough market analysis, competitor assessments, and buyer research to shape global product strategies and market entry plans.
• Create and refine clear messaging and positioning that resonates with external stakeholders and potential customers.
• Provide actionable insights to guide the development of product roadmaps and future enhancements.
• Monitor industry trends and customer feedback to continuously improve product offerings and marketing strategies.
• Develop training materials and resources to empower sales teams with the knowledge they need to effectively sell the product.
• Analyze the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for improvements.
• Foster strong relationships with key stakeholders across the organization to ensure cohesive marketing efforts.
• Participate in industry events and conferences to promote Redgate's products and gather insights from the market.
• Mentor and guide junior marketing team members, fostering a collaborative and innovative team environment.

• Proven track record of successfully collaborating with Sales, Marketing, and Product teams on go-to-market strategies.
• Experience working in a B2B technology environment, particularly with enterprise sales cycles and complex buying groups.
• Ability to distill market, competitive, and customer research into clear, actionable messaging and product insights.
• Demonstrated capability to serve as a strategic partner to sales teams, influencing senior sales personnel and leadership effectively.
• Strong stakeholder management abilities, with a focus on building cross-functional alignment and trust.
• In-depth knowledge of core product marketing principles, including positioning, messaging, and competitive intelligence, along with familiarity with demand generation and customer lifecycle marketing.
• Self-driven individual with excellent organizational skills and a structured approach to project management.
• Exceptional communication skills, adaptable to various organizational levels and audiences.

• Familiarity with Account-Based Marketing (ABM) strategies and sales enablement tools.
• Experience in the database management or software development industry.
• Knowledge of digital marketing channels and techniques.
• Previous experience in a hybrid work environment, demonstrating adaptability to both remote and in-office settings.
• A background in data analysis and performance metrics to inform marketing strategies.

• Proficiency in marketing automation platforms and CRM systems.
• Familiarity with analytics tools for tracking campaign performance and market trends.
• Strong understanding of digital marketing strategies and techniques.
• Ability to utilize project management tools to streamline workflows and enhance team collaboration.

• The interview process will commence during the week of August 17th.
• Applications will be reviewed by a human recruiter, ensuring a personalized approach.
• Redgate offers a monthly wellbeing allowance, generous paid time off, and comprehensive private health insurance.
• The company is committed to investing in employee learning, development, and career advancement opportunities.
• All new hires will work with Claude, an AI tool, from their first day, enhancing productivity and efficiency.