Sr. Graphic Designer; MJ

The Senior Graphic Designer is responsible for independently developing sophisticated creative concepts and producing high-quality visual communications that support the Company's brand, marketing strategy, sales initiatives, and business objectives. This position translates strategic marketing objectives and creative briefs into compelling visual solutions across digital and traditional media, including integrated campaigns, advertising, sales collateral, digital graphics, animations, and other brand communications. As a senior individual contributor, the Senior Graphic Designer provides creative leadership on assigned projects, serves as a subject-matter resource for visual standards and design best practices, and provides functional guidance to other creative resources while partnering with the Creative Manager to maintain brand consistency, elevate creative quality, and improve creative processes.

• Independently lead the concept development, design, and production of complex creative projects across digital and traditional media, including integrated campaigns, advertisements, sales collateral, posters, digital graphics, animations, presentations, and other marketing materials.
• Translate marketing strategies, business objectives, audience insights, and creative briefs into original visual concepts and sophisticated creative solutions.
• Develop and present original campaign concepts, visual directions, and design approaches for major marketing initiatives.
• Provide creative leadership on assigned projects from initial concept development through final execution and delivery.
• Exercise advanced professional judgment in determining visual approaches appropriate for different audiences, products, campaigns, and communication channels.
• Maintain and champion established brand identity standards and ensure consistent and appropriate application of brand assets across creative deliverables.
• Interpret brand guidelines and determine effective creative applications when projects or communication channels require solutions not specifically addressed by existing standards.
• Serve as a subject-matter resource to internal stakeholders regarding visual identity, brand application, design standards, typography, composition, production practices, and creative execution.
• Provide functional guidance, design feedback, and creative support to junior designers, contractors, agencies, or other creative resources as assigned.
• Review creative work and provide constructive recommendations regarding design quality, brand consistency, visual communication, and production readiness.
• Collaborate with Marketing, Sales, Product, and other internal stakeholders to understand project objectives, target audiences, deliverables, timelines, and business priorities.
• Partner with the Creative Manager to establish project priorities, manage competing deadlines, allocate creative resources, and maintain overall quality of creative output.
• Present creative concepts and articulate design rationale clearly and persuasively during creative reviews, presentations, and stakeholder discussions.
• Incorporate stakeholder feedback while maintaining creative integrity, brand consistency, and alignment with established project objectives.
• Manage assigned projects through all phases of the creative process, including discovery, ideation, concept development, design, revision, production, quality assurance, and final delivery.
• Ensure final deliverables meet applicable brand standards, technical specifications, production requirements, and quality expectations.
• Identify potential creative, production, or timeline issues and proactively recommend solutions.
• Maintain organized creative files, templates, brand assets, and…