Student Recruitment Outreach Specialist - PT

Bob Hope School Bob Hope School Elementary (Pasadena) - Pasadena, Texas Open in Google Maps

Starting Date: Immediately

JOB TITLE:

Student Recruitment Outreach Specialist

REPORTS TO:

Designated Communications or Recruitment Supervisor

DEPT. / SCHOOL:
Community Engagement / Bob Hope School

WAGE / HOUR STATUS:
Nonexempt / Part Time

WORK SCHEDULE:

Approximately 20 hours per week

PRIMARY

PURPOSE:

Support Bob Hope School marketing and student recruitment through content creation, community outreach, family engagement, and campaign tracking. This part-time opportunity offers a college student practical experience and the chance to develop a professional portfolio.

QUALIFICATIONS:

Education/

Experience:

Work or College experience in marketing, communications, public relations, business, digital media, or a related field.

Preferred Qualifications:

Bilingual in English and Spanish.

Experience creating social media content, graphics, short-form video, photography, or promotional materials.

Coursework or experience in community engagement, event planning, customer service, sales, or lead generation.

Familiarity with Canva, Google Workspace, Microsoft Office, customer relationship management systems, or similar tools.

Interest in public education, charter schools, nonprofit marketing, or community-based work.

Special Knowledge/

Skills:

Strong verbal, written, and interpersonal communication skills.

Ability to organize work, meet deadlines, follow established procedures, and manage multiple assignments.

Comfort using common productivity and social media platforms and willingness to learn new systems.

Ability to exercise good judgment and maintain confidentiality.

Reliable attendance and availability to work approximately 20 hours per week, including occasional evenings or weekends for events.

Reliable transportation for local campus and community assignments when required.

Write clear, accurate, audience-appropriate communications.

Build positive relationships with families, students, staff, and community members.

Use creativity while following approval processes and brand guidelines.

Maintain accurate records and use basic data to evaluate outreach activity.

Work independently and collaboratively in a fast-paced, multi-campus environment.

Accept feedback, ask questions, and demonstrate a commitment to professional growth.

MAJOR RESPONSIBILITIES AND DUTIES

Assist in developing content for social media, email, flyers, newsletters, presentations, and other recruitment materials.

Capture approved photos, videos, staff highlights, student activities, and campus events for use in school communications.

Help maintain a consistent, professional message that reflects Bob Hope School programs, values, and brand standards.

Research audience trends and recommend practical ideas to improve engagement with prospective families.

Organize digital content, campaign materials, and approved media assets for future use.

Support outreach to prospective families by phone, email, text, and face-to-face communication using approved scripts and materials.

Assist families with general questions and connect them with the appropriate employee for enrollment or program-specific support.

Help promote Bob Hope School programs at community events, fairs, meetings, and partner locations.

Support school tours, open houses, information sessions, and other family engagement activities.

Maintain a welcoming, service-oriented experience for families and community partners.

Enter and update prospective-family information in approved spreadsheets, databases, or recruitment systems.

Track outreach activity, event participation, inquiries, and follow-up actions accurately and on time.

Assist with…