Project Manager, Marketing

KBKG is a leading and trusted provider of tax solutions to CPAs and businesses. KBKG is committed to creating substantial tax savings for business owners, building owners, architects, engineers, and CPAs. This is a hybrid role, based in our Pasadena, California office.

The Project Manager, Marketing is a hands-on marketing professional responsible for managing and executing marketing initiatives across multiple channels and disciplines. This role combines strong project management capabilities with practical marketing expertise, ensuring campaigns and initiatives move efficiently from planning through execution, launch, and performance analysis.

The ideal candidate brings broad experience in digital marketing, paid advertising, marketing automation, email marketing, and campaign management, along with considerable hands‑on proficiency in Hub Spot and working knowledge of Google Ads, Meta Ads, and comparable advertising platforms. This individual must understand the mechanics of marketing campaigns, be comfortable working directly within marketing technologies, and possess the technical knowledge to identify issues and ensure successful execution.

Exceptional attention to detail, accountability, and adaptability are critical to success in this role. The Project Manager, Marketing must thrive in a fast-paced environment, independently manage multiple competing priorities, anticipate potential challenges, and quickly adjust to changing business needs without compromising accuracy or quality.

The Project Manager, Marketing will collaborate closely with the Marketing team, internal stakeholders, external vendors, and company leadership to coordinate projects, streamline workflows, and deliver marketing initiatives that support measurable business objectives.

This position reports to the Head of Marketing.

• Manage and execute marketing initiatives from initial planning through campaign development, launch, tracking, optimization, and completion.
• Coordinate cross‑channel marketing projects involving paid advertising, email marketing, marketing automation, lead generation, website updates, content development, and other digital marketing activities.
• Work directly within Hub Spot to support campaign setup, email execution, workflow development, contact segmentation, lead management, and performance reporting.
• Assist with the setup, execution, monitoring, and optimization of digital advertising campaigns across Google Ads, Meta Ads, and comparable advertising platforms.
• Develop and maintain project timelines, milestones, task assignments, and deliverables, ensuring accountability and timely completion across teams.
• Perform thorough quality assurance on marketing campaigns and deliverables, including reviewing copy, creative assets, links, audience targeting, workflows, tracking, and campaign functionality prior to launch.
• Collaborate with marketing specialists and external partners to ensure campaigns are properly configured, coordinated, and executed.
• Proactively identify potential project delays, execution errors, and process inefficiencies, taking ownership of solutions and corrective actions.
• Monitor marketing campaign performance and assist with reporting, analysis, and recommendations for ongoing optimization.
• Coordinate with stakeholders and leadership to establish priorities, gather requirements, communicate progress, and align deliverables with business objectives.
• Manage multiple concurrent projects while remaining flexible and responsive to shifting priorities, urgent requests, and evolving marketing needs.
• Identify and implement improvements to marketing processes, project management practices, documentation, and cross‑functional workflows.
• Leverage AI…