Paid Search Specialist

Our client is looking for a Paid Search Specialist to join their team.

DURATION:
Two-month temp role to start, with potential to extend if someone is a strong fit

HOURS:

20 hours per week, working during normal business hours

LOCATION:

Remote. Candidates must work during normal business horus for Pacific, Mountain, or Central time zones.

The Paid Search Specialist (also known as a Performance Creative Specialist) will enhance the performance of the client’s creative in paid search and other paid digital channels. You’ll write and test the ads, keep ad copy organized and well-maintained, support PMAX/Demand Gen campaigns with targeted search copy assets, draft You Tube video concepts and scripts, and test landing page copy and design.

You’ll work on a small, hands-on performance marketing team in the healthcare industry, where clear, compliant copy matters as much as clicks.

• Write paid search ad copy. Draft RSA headlines, descriptions, and extensions that are benefit-led and compliance-ready.
• Move work through compliance review. Prepare copy and scripts for review and turn revisions around quickly.
• Run ad testing. Plan and launch structured copy tests, read the results, and recommend what to keep, cut, or iterate to maintain an ongoing copy testing cadence.
• Support PMAX/Demand Gen campaigns. Work under the guidance of the Paid Media Director to build, test, and optimize search-focused copy assets and creative variations within targets and budgets set by the team.
• Test landing page copy and design to align with channel best practices and incremental ROAS.
• Draft You Tube scripts. Turn briefs into scripts and collaborate with internal stakeholders and production partners.
• Use AI tools. Speed up ideation, copy variation, and analysis with approved tools, with human judgment on every output.
• Organize ad group copy. Ensure ad copy across tightly themed ad groups remains consistent, compliant, and aligned between Google and Bing.

• Hands‑on management of the core paid search account: no bid, budget, or strategy changes.
• Account or channel strategy
• P&L ownership

• 2-4 years of hands‑on experience writing and optimizing Google Ads search copy, including RSAs and Google Ads Editor
• Experience planning, executing, and reading ad copy tests, and a working grasp of statistical significance
• Regular use of AI tools for copywriting and variation analysis, plus judgment about where they fall short
• Demonstrated comfort and experience writing in a regulated category (healthcare, insurance, finance, or similar)

• Previous experience drafting You Tube video scripts
• Media buying or creative support on non-search platforms (Meta, You Tube, Display, Tik Tok)
• Audience segmentation and targeting
• Landing page testing
• Project management
• Medicare or ACA marketing experience