Sales & Brand Ambassador

Description

Job Title: Sales & Brand Ambassador

Reports To: Hospitality & Wholesale Director

Supervises:

-

Overtime Status: Exempt

Location: 2910 Limestone Way, Paso Robles, CA 93446

Remote/Hybrid Status: Hybrid

Standard

Hours:

Traditional business hours Monday - Friday, with evening & weekend event availability as required

FT/PT: Full Time

Salary Range: $71,000 - 76,000 annually

Last Updated: October, 2026

This role is responsible for growing ONX Wines’ presence across restaurants, retail accounts, direct-to-consumer channels, and off-site events. The person in this position will represent ONX wherever consumers and trade partners enjoy wine—at restaurants and wine shops, in club members’ homes, and through tastings, events, and other community-facing opportunities.

Key responsibilities include opening new accounts, increasing sales with existing partners, acquiring and retaining direct-to-consumer customers, and delivering memorable brand experiences that introduce new audiences to ONX Wines. This is a relationship-driven sales role suited to someone who is passionate about exceptional wine, authentic hospitality, and sharing the ONX story.

• Prospect, develop, sell and manage new trade accounts throughout California, including restaurants, wine shops, specialty retailers, hotels, resorts, and other targeted partners.
• Travel occasionally to out-of-state markets to support distributor activity, attend trade events, and sell ONX Wines alongside U.S. distribution partners.
• Generate new business through phone and email outreach, in-person visits, tastings, networking, and other sales activities.
• Present the ONX portfolio to buyers and decision-makers, communicating the winery’s story, vineyard practices, wines, and key selling points.
• Schedule and lead buyer tastings, in-store tastings, sales presentations, and other account-focused experiences.
• Meet wholesale objectives for sales, placements, new accounts, and growth within existing accounts.
• Build lasting relationships with buyers and serve as a reliable, responsive point of contact for active accounts.
• Conduct regular account visits to monitor placements, support sell-through, provide staff education, and identify additional sales opportunities.
• Support trade-facing activations, including staff training, wine dinners, instore tastings, and partner programs.
• Coordinate with distributors and internal team members on orders, inventory, pricing, samples, account needs, and follow-up.
• Maintain accurate, organized records of prospects, accounts, sales activity, placements, and next steps in the company’s CRM or sales systems.

• Build relationships with wine club members and customers through proactive, personalized outreach that drives incremental sales and long-term loyalty.
• Promote, schedule, and host in-home tastings and private wine experiences for club members, high-value customers, and their guests.
• Create referral opportunities by encouraging club members to introduce friends, colleagues, and prospective customers to ONX Wines through private events and tastings.
• Follow up with tasting guests to encourage wine purchases, club membership, and visits to the winery, vineyard, or vineyard-stay experiences.
• Document customer preferences, interactions, sales opportunities, and follow-up activity in the winery’s CRM and direct-to-consumer systems.

• Represent ONX Wines at off-site trade tastings, consumer events, wine dinners, festivals, and partner activations.
• Pour and present wines with confidence, professionalism, and a strong knowledge of the ONX brand and portfolio.
• Capture qualified customer and trade leads, maintain timely follow-up, and convert interactions into sales…