Field Marketing Manager; Mid-Atlantic)

About the Role

The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
• Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
• Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance

Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies

Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights

Demonstrated ability to build effective working relationships with sales leaders and sales team members

Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets

• 5-7 years proven experience in B2B field or partner marketing
• Demonstrated ability to build effective working relationships with sales leaders and sales team members

• Experience working for cloud services/security technology company with mid-market focus a plus
• Positive, high-energy, team-focused, collaborative attitude
• Bachelors degree in Marketing, Business, English or Communications

To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

Will sit remote, but must be based in the Mid-Atlantic region (NJ, PA, DC, MD, VA).

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA ), Best Places to Work – USA ), Great Place to Work – Canada ), Great Place to Work – UK ), and Kununu Top Company – Germany ). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally.

As we continue to expand globally and enhance our technology, Arctic Wolf remains the…