Customer Data Manager

About us

Knit Well Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful. Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results.

Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

As the Customer Data Manager at Knitwell, you will play a pivotal role in enabling and optimizing our Customer Data Platforms (CDP) across the enterprise. You will also provide guidance as it relates to our Customer Data Strategies and Customer Data Governance across the remainder of the Marketing Technology portfolio. You will lead a dedicated team in harnessing customer data to enrich our loyalty program and implement strategies aimed at enhancing the overall customer experience.

Your responsibilities will encompass ensuring the availability of pertinent customer data for targeted marketing campaigns, as well as maximizing communication channels to foster engagement and retention. The ideal candidate will possess critical thinking abilities, a solid understanding of marketing technologies and excellent written and oral communication skills.

• CDP Ownership: Take charge of the CDP applications, ensuring they are efficient to support customer-centric strategies and objectives across our brands.

• Marketing Technology Guidance and
  
  Collaboration:
  
  Provide technology guidance to the consumers of our customer data as well as brand partners. (examples: Loyalty, ESP, CRM)

• Team Leadership: Lead and motivate a team focused on leveraging customer data to enhance cross brand marketing, drive initiatives aimed at improving the overall customer experience and revenue.

• Data Utilization: Ensure that the right customer data is accessible and utilized effectively for targeted marketing campaigns, personalized communications, and loyalty program enhancements.

• Data Management
  :
  Oversee the management and maintenance of customer data within the CDP application, ensuring accuracy, completeness, and security.

• Snowflake & Cloud Expertise: Leverage advanced knowledge of Snowflake architecture and cloud technologies (Azure, AWS, GCP) to optimize data storage, migration, and integration strategies.

• Vendor Relationship Management
  :
  Manage relationships with third-party vendors, ensuring alignment with business objectives and compliance standards.

• Compliance & Governance
  :
  Review Statements of Work (SOW) and ensure adherence to compliance and governance frameworks.

• Agile & Project Management
  :
  Apply Agile methodologies and JIRA administration skills to manage project workflows, sprint planning, and delivery timelines.

• Campaign Optimization
  :
  Collaborate with marketing teams to optimize CDP campaigns, ensuring personalized and targeted communications to drive customer retention and acquisition.

• Collaboration: Collaborate closely with marketing, analytics, and technology teams to align customer data strategies with broader business objectives and ensure seamless integration with marketing initiatives.

• Performance Monitoring: Monitor and analyze the performance of CDP activities and customer engagement metrics, providing insights and recommendations for continuous improvement.

• Technology Integration
  :
  Work closely with technology teams to integrate and optimize CDP systems, ensuring seamless functionality and alignment with business needs.

• Bachelor’s degree in computer and information science, data analytics, or an equivalent combination of education and experience

• Proven experience in CDP or CRM management, with a focus on retail or e-commerce environments

  • Preferred experience/understanding in:

    • Customer Data Models – Experience with Red Point Global, Epsilon, Clario, Snowflake or SFMC
    • Data Build Tools and Governance
    • Scientific…