Content Specialist - Brand - Temporary Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We have an opportunity for a Content Specialist to Join Hasbro as a creative force behind our employer brand—crafting compelling, fan-first content that brings our people, culture, and purpose to life across social channels. This role is a unique partnership between Talent Acquisition and Corporate Communications, with a direct impact on attracting talent from early careers to senior leadership. You’ll help shape how Hasbro shows up in the world—telling authentic stories that inspire interns, graduates, and seasoned professionals to join our journey.

The role reports to the Sr Director Talent Acquisition with a dotted line to the Sr Director Content.

This is a 9-month temporary assignment and follows a hybrid work model. This role will be onsite in our Pawtucket, RI office on Tuesdays, Wednesdays, and Thursdays. Mondays and Fridays are considered flex days, where you may choose to work either remotely or from the office.

• Bring the Hasbro corporate story and culture to life across key channels including Linked In, Instagram/Reels, Tiktok, You Tube.
• Lead storytelling strategy, from concept to execution, producing short-form videos, social series, and event coverage at speed—driving engagement and inspiring candidates at every career stage.
• Guide and manage Hasbro’s network of internal champions and influencers to help shape and share Hasbro’s employer story, and develop toolkits and resources to ensure internal spokespeople feel empowered to share their stories.
• Collaborate across enterprise teams—including HR, Brand Marketing/Publicity, Employee Engagement, Philanthropy, TGLE, and WOTC—to amplify recruitment campaigns, milestone events, and company initiatives.
• Engage our talent community, manage social platforms, and respond to candidate inquiries to build meaningful connections with current, former and future employees.
• Support key recruitment events (e.g., campus fairs, Women Innovators of Play) and capture content that highlights Hasbro’s inclusive and innovative spirit.
• Develop innovative ideas that spark engagement across internal stakeholders, while actively supporting business growth and development initiative.
• Support on other projects as required.

• Deliver monthly analytics reports to internal stakeholders, identifying opportunities to optimize content and engagement.
• Define, execute, and track social content strategies and audience growth tactics.
• Use social media monitoring tools to spot trends and join timely conversations that elevate Hasbro’s voice.
• Stay on top of trends and current moments, and develop and scale social learnings across the org.

You’ll be the creative bridge between Talent Acquisition and corporate storytelling—helping us attract interns, grads, and senior leaders by showcasing what makes Hasbro a great place to grow. You’ll shape how we show up in the world and inspire future talent to join our journey.

• 6+ years in social media, content production, or brand storytelling.
• Experienced in standard photography, video production, and post-production tools and platforms, with a refined eye and aesthetic taste (comfortable with Adobe Suite, Cap Cut, DSLR/iPhone)
• Strong writing, editing, and creative direction skills.
• Passion for social trends, community building, and employer branding.
• Experience in entertainment, youth content, or corporate comms is a plus.
• Comfortable working across global time zones and supporting early morning or evening publishing tied to global campaigns.
• Open to traveling for trade shows, industry events, and internal gatherings to capture compelling content that highlights Hasbro’s people and products.

This role is ideal for…