Brand Manager - Games

Brand Manager – Games

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Ready to shape the future of games? Join us and help make the world more playful—one legendary game at a time.

At Hasbro, we connect generations through the thrill of play and the power of storytelling. For over 100 years, we’ve brought joy to millions of families and our games—like Clue, Candy Land, Twister, Connect Four, and many more—have sparked friendly competition in millions of homes. Now, we’re seeking a strategic, innovative, and driven teammate to guide the future of Hasbro Games.

Here, work is play – fun, creative, challenging, and full of possibilities. At Hasbro, you work with an amazing team to develop products grounded in consumer insights and find opportunities to grow the brand. You'll create the world's best play experiences for consumers!

Every day you’ll be working with passionate and creative designers, engineers, and marketers. You'll help to manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high‑profile brand. In this exciting role, you will partner with cross‑functional teams; including but not limited to regional marketing, consumer marketing, licensed consumer product, as well as design and development, packaging, engineering, demand planning, and costing to bring new play experiences to life.

You will be the voice of the consumer throughout this process, taking into account research studies and competitive analysis. Successful candidates are proactive, energetic, collaborative, responsive, flexible, creative, analytical, strategic and decisive. Every day, your work will help spark connection for millions of kids, parents and families around the world through Hasbro Games.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI.

• Deepen your expertise in global brand strategy, product innovation and storytelling – accelerating your trajectory toward senior brand leadership.
• Partner with cross‑functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
• Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
• Evolve consumer research into clear and concise, insights based, sell‑in stories to hand off to regional marketing partners, sales and retail.
• Lead in the development of overall go‑to‑market product strategy, support asset development in partnership with commercial marketing team by providing item details and collaborating on messaging of unique selling features.

• 5–7 years of experience in consumer goods marketing or related field, with a track record of leadership and results.
• Strategic and consumer‑obsessed: you anticipate trends, understand what makes players tick, and turn insights into winning strategies.
• Analytical and creative: you’re as comfortable building a business case as you are brainstorming the next big game idea.
• Collaborative leader: you empower teams, build consensus, and believe great ideas can come from anywhere.
• Persuasive communicator: you tell stories that inspire, influence, and drive action.
• Agile and entrepreneurial: you embrace change, experiment boldly, and lead teams through ambiguity.

You’re passionate about the world around you, thrive on solving challenges, and love making things happen. You’re trend‑savvy, entrepreneurial, and comfortable challenging the status quo. You actively seek and value diverse perspectives—and you’re ready to lead the next chapter of Hasbro Games.

We are…