Marketing Automation Strategist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full time Professional Pawtucket, RI, US

2 days ago Requisition

Collette is seeking a Marketing Automation Strategist
to join our Marketing Team. This is a hybrid role based at headquarters in Pawtucket, RI.

About Collette:
Let Us Show You the World

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future.

Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people.

So, what are you waiting for? Your journey starts here.

The Marketing Automation Strategist is a strategic, hands-on resource within the Marketing Automation function, operating under the direction of the Associate Director, Digital Strategy. This role expands the team’s capacity to design, build, test, document, and optimize customer journeys within the marketing automation platform.

The Strategist turns marketing and customer experience needs into scalable journeys, workflows, audience segments, triggered communications, and personalized experiences. The role drives the delivery and optimization of assigned marketing journeys while coordinating cross-platform requirements and dependencies with relevant business and technology partners.

• Design, build, test, document, maintain, and optimize assigned marketing automation journeys while coordinating decisions, dependencies, and approvals with relevant stakeholders.
• Translate business and journey strategies into scalable marketing automation platform requirements, audience definitions, business rules, and measurement plans.
• Support automation across customer, advisor, and partner life cycles while balancing immediate needs with long-term scalability, governance, deliverability, and customer experience.
• Develop scalable lead, customer, and relationship-based marketing journeys.
• Facilitate discovery and journey-mapping sessions for assigned marketing journeys to identify stakeholder needs, friction points, handoffs, and automation opportunities.
• Translate customer, advisor, and partner needs into qualification criteria, required fields, routing logic, and nurture strategies within the marketing automation platform.
• Design connected experiences across leads, travelers, travel advisors, and partner organizations while reducing duplicate or conflicting communications.

• Partner with relevant stakeholders to translate business needs into clear marketing, data, audience, trigger, field, acceptance, and system requirements for the teams responsible for CDP, integrations, analytics, and other marketing technologies.
• Identify and document marketing use-case gaps involving data availability, quality, timing, identity, consent, or connectivity, and coordinate resolution with the appropriate stakeholders.
• Represent marketing requirements in solution-design discussions, support field-mapping reviews, and coordinate resolution of data, integration, or platform issues with the appropriate stakeholders.
• Create concise journey maps, workflow diagrams, requirements, decisions, process documentation, and SOPs that support implementation and maintenance.

• Apply and help evolve marketing automation governance standards while following applicable data, privacy, CRM, and technology requirements.
• Define acceptance criteria; conduct or coordinate functional QA and business UAT; and monitor for conflicting workflows, unintended enrollment, duplicate communications, and marketing-use-case data issues.
• Define journey success measures with Analytics and use approved reporting to improve performance, personalization, operational efficiency, and customer or partner outcomes.
• Promote a…