Sales Development Specialist

The Sales Development Specialist supports the growth and development of Liberty Safe's retail and national account business. This role works closely with National Account Managers, Sales leadership, Marketing, Customer Service, Operations, and other internal teams to strengthen existing customer relationships, identify new business opportunities, and execute sales initiatives.

The Sales Development Specialist will assist with account research, prospecting, sales reporting, promotional planning, customer communications, and day-to-day account support. This position is designed for a highly organized, analytical, and relationship-oriented sales professional who is interested in building a career in national accounts and retail sales.

Reports to: Sr Director of Sales

• Research and identify prospective retail and national account opportunities.
• Support National Account Managers in developing new business opportunities.
• Assist with outreach to prospective customers and maintain accurate prospect information.
• Research customer assortments, competitive activity, pricing, promotions, and market trends.
• Identify opportunities to expand Liberty Safe's product assortment and sales within existing accounts.
• Help prepare sales presentations, customer proposals, and business reviews.
• Maintain a pipeline of prospective customers and sales opportunities.

• Provide day-to-day sales support to assigned National Account Managers.
• Assist with customer communications, follow-up, pricing requests, product information, and account documentation.
• Prepare customer-specific reports, presentations, and sales analysis.
• Monitor customer purchase activity and identify opportunities or concerns that require attention.
• Assist with new product launches, assortment changes, and customer programs.
• Coordinate with Inside Sales and Customer Service to ensure customer needs are addressed quickly and accurately.
• Help maintain account information, contacts, programs, pricing, and promotional calendars.

• Analyze sales performance by customer, product, category, and period.
• Prepare recurring sales reports and dashboards for the sales team.
• Monitor inventory, sell-through, purchase trends, and promotional performance.
• Research competitive products, pricing, promotions, and merchandising strategies.
• Assist with product-level sales forecasting and demand planning.
• Identify sales trends and communicate opportunities to the appropriate sales leader.

• Assist with promotional planning and execution for retail customers.
• Maintain customer advertising and promotional calendars.
• Coordinate promotional information with Marketing, Sales, and customers.
• Assist with preparation of promotional proposals and post-promotion analysis.
• Support trade shows, customer meetings, sales events, and other retail initiatives.
• Help develop training materials and sales tools for retail partners.

• Work closely with Sales, Marketing, Customer Service, Inside Sales, Operations, Purchasing, Manufacturing, and Distribution.
• Communicate customer needs and opportunities to the appropriate internal teams.
• Help coordinate customer requests through completion.
• Maintain clear and timely communication regarding account priorities, opportunities, and issues.
• Support the sales organization in delivering a consistent Liberty Safe message and customer experience.

• Generate and develop qualified sales opportunities.
• Provide exceptional support to National Account Managers and customers.
• Improve sales productivity through strong organization and follow-through.
• Identify opportunities for account growth and new business.
• Deliver…