Sales Director

Spring Hill Suites Peabody, 43 Newbury Street, Peabody, Massachusetts, United States of America

Job Description

Posted Monday, December 15, 2025 at 6:00 AM

Springhill Suites by Marriott Boston Peabody

SECTION ONE: MCR Universal Role Standards EXECUTIVE SUMMARY

CLEANLINESS and FRIENDLINESS!

The MCR standard is to provide clean, friendly, well-organized and safe hotels for our guests.

AREAS OF EXCELLENCE

• Happy Guests
• Spotless Cleanliness
• Product Consistency & Quality
• Teamwork

Duties and Expectations
1. Happy Guests

• Guest Relations: Greet guests happily upon arrival and throughout their stay with a smile.
• Name Use: Use the guests’ names whenever possible, ensuring they feel properly welcomed.
• Guest Satisfaction: All Team Members work together to contribute to great guest satisfaction scores.
• Recovery: Ability to handle challenging guest situations with hospitality and a sense of urgency.
• Hotel Knowledge: Strong knowledge of all features of the hotel facility and amenities.
• Events: Awareness and support for all groups and events at the hotel.
• Technology: Understanding of relevant technology for each role.
• Phone Etiquette: Answer all incoming calls with friendly service using the approved greeting.

2. Teamwork

• Communication: Communication between Team Members should be clear, honest, and professional.
• Can Do Attitude: Willing to stretch beyond traditional role to meet the needs of the business and MCR’s guests.
• Collaboration: All Team Members at all levels must be committed to working together to create a welcoming environment for guests and an effective, positive workplace.

SECTION TWO:
Sales Director, Role

Specific Duties and Expectations

The Director of Sales will be responsible for the following:

• Meeting and Exceeding Group Booking Goals
• Increase Average Daily Rate and Occupancy Growth
• Growing Market Share on Annual Basis
• Revenue Maximization and Expense Control
• Sales and/or Events Department Oversight Maintain Client Relationships & Networking

Other Duties and Responsibilities
1. Meeting and Exceeding Group Booking Goals

• Proactively develop quantifiable action plans and conduct site inspections.

2. Increase Average Daily Rate and Occupancy Growth

• Develop and execute strategic plans in support of achieving optimal occupancy and ADR growth.

3. Growing Market Share on Annual Basis

• Coordinate with revenue and pricing team to focus on building pipelines for key dates and soft periods.
• Secures new business and demonstrates the ability to be proactive.

4. Revenue Maximization and Expense Control

• Maximize total revenues and control expenses to meet and exceed hotel profitability objectives.

5. Sales and/or Events Department Oversight

• Oversee operations of the hotel sales function including sales, follow-up and sales administration.
• Execute and support the operational aspects of business booked, including generating proposals, writing contracts and customer correspondence.

6. Oversee the event management of group bookings and ensure seamless on-property experience with friendly service for all contracted customers. Carries out the MCR standard to have a clean, spotless, well-organized and safe hotel at all times.

• Need to receive great guest satisfaction scores.

7. Maintain Client Relationships & Networking

• Build and maintain professional and active relationships with clients, third-party meeting planners, referral sites, and other key sources as lead generators.
• Maintain strong visibility in local community and industry organizations by positively representing the hotel on site visits, trade shows, and sales calls.
• Attend any meetings and any other functions required by the hotel or management, even outside typical office hours.

SECTION THREE:
Qualifications & Requirements Qualifications

• Bachelor’s or Associate’s Degree Preferred.
• Work Experience: Previous supervisory experience preferred; progressive experience in the hospitality, hotel, restaurant, or service industry, including Rooms and Food & Beverage departments preferred.
• Must have a positive attitude and willingness to learn.
• Possess highly developed verbal & written communication skills.
• Ability to influence others, negotiate, provide friendly service and possess professional selling skills.
• M…