Marketing Communications Analyst

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Location:

Peabody, MA, US, 01960

Business Unit:
Ophthalmic & Precision Solutions

Job Description:

The Marketing Communications Analyst will help to enable and implement marketing and communications initiatives and corresponding tactical plan that supports the business objectives of the AMETEK TMC businesses. The person in this role will have a wide variety of responsibilities that will include:

• Digital Marketing
  • Implements (or coordinates the outsourcing of) all website content.
  • Uses a wide range of marketing skills to generate leads for the sales team
    • Owns digital lead management process (SEO or similar)
    • Manages social media channels
    • Creates custom e-blasts for multiple markets
  • Create and monitor KPIs and KPI goals for lead funnel within CRM platform
  • Tracks marketing ROI including digital marketing spend
  • Owns outcomes for all digital marketing KPIs
• Message Development
  • Works with a cross-functional team (sales, engineering, product management, and field service) to develop new product messages that resonate with the target customers
  • Develops internal and external messaging and communications relating to strategic initiatives, including new product launches
• Press & Media
  • Develops news articles on key initiatives and secures placement in trade and non-trade publications
  • Writes press releases and coordinates their distribution to media outlets with the AMETEK PR team
  • Tracks and reports results of press and media efforts
• Content Marketing
  • Enables and helps to execute the content management strategy and creates and follows a content calendar
  • Creates content and sales support material that may include brochures, project descriptions, case studies, data sheets, web copy, line cards, posters, banners, videos, and all other forms of content that are relevant to the industry
  • Produces quality product photos and videos

Qualifications:

The ideal candidate is an experienced communicator and creative problem-solver with exceptional writing and communication skills. This person revels in the highly technical and fast paced nature of precision products and enjoys communicating the values of such products to a diverse customer base. This person will have the ability to work well in a highly collaborative manner with both internal and external team members.

This individual will play an integral role in setting, managing, and implementing the marketing communications plans for the business. The ideal candidate will have a take-charge-attitude and courage to accomplish goals in the face of adversity. This position will report to the Senior Manager, Product Management and Marketing, and will interface with corporate marketing leadership.

Education and Experience:

• 3+ years of experience in similar business-to-business marketing and communications capacities
• A 4-year degree from an accredited higher education institution is required. A Bachelor's degree in writing, journalism, marketing, communications, advertising, or a related field, is preferred.
• Superior communication skills, including writing, grammar, proofing, and editing
• Strong marketing skills and knowledge of best practices
• Experience implementing a comprehensive marketing and content management strategy
• Experience partnering with third parties and consultants on marketing and communications initiatives

This role offers a strong foundation for career advancement. The Marketing Communications Analyst will gain exposure to strategic initiatives across multiple businesses, collaborate with senior leadership, and contribute to high-impact campaigns. Successful performance in this role may lead to future opportunities in product marketing, digital strategy, or marketing leadership roles within AMETEK’s diverse portfolio of businesses.

Employee Type:
Salaried

Salary Minimum: $75,000

Salary Maximum: $95,000

Incentive:
No

Disclaimer:

Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.

For more information on AMETEK's…