Head of Brand & Creative Marketing

We are changing FINANCE to finance CHANGE! At Climate First Bank , we’re redefining what banking can be. As a Florida Benefit Corporation and FDIC-insured commercial bank, we offer a full suite of personal and business services—including solar, residential, commercial, ESOP Banking, Structured Finance and SBA loans—all designed to power a better future. We’re proud to be a Certified B Corporation, a member of 1% for the Planet, and part of the Global Alliance for Banking on Values (GABV), reflecting our deep commitment to sustainability, transparency, and ethical banking.

Petersburg, Winter Park, Mount Dora , and a growing digital presence , we’re proving that banking can be a force for good. We don’t just support environmental and social causes—we’re built on them.

One Ethos operates at the intersection of fintech and traditional banking to expand access to inclusive, values-driven financial services. Regulated by the Federal Reserve Bank, it equips Community Banks, Credit Unions, CDFIs, and Green Banks with ethical lending tools—especially in climate finance and solar lending.

At Climate First Bank, we’re investing in your future. Please note that benefit eligibility varies by employment status and that benefits for part-time employees may differ from those listed below.

• Compensation — In addition to the base salary, this position may be eligible for an annual bonus, incentives and equity. Actual compensation is based on industry salary ranges, internal salary structures, experience, skills and other job-related factors.
• Health Coverage – 100% employer-paid for employees;
  Medical, Dental & Vision Insurance
• Health Savings Account (HSA)
• Financial Wellness & Wealth Building
• Employee Stock Options
• Exclusive Employee Banking Perks
• Employee Only Mortgage Product with exclusive interest rates and terms.
• 64 Hours of Paid Sick Time for all full-time employees.
• Company-Paid Life Insurance
• Short- & Long-Term Disability Insurance
• Employee Assistance Program (EAP) with free counseling, legal, and financial services.

As Senior Manager, CRM & Lifecycle Marketing, you will build and run an always-on engine for lead conversion, cross-sell, retention, and relationship growth across Climate First Bancorp, Climate First Bank, One Ethos, and future portfolio companies. You will map prospect and customer journeys, identify the next best action or product, and turn customer signals into relevant email, SMS, nurture, onboarding, engagement, and retention programs.

Working across Marketing, business lines, Operations, Data, Technology, and Compliance, you will help move customers from a single product into broader relationships - increasing products per customer, deposits, lending relationships, retention, and lifetime value.

• CRM & Lifecycle Strategy
  - Develop the enterprise CRM and lifecycle roadmap across prospecting, lead nurture, onboarding, engagement, cross-sell, retention, reactivation, and advocacy. Define priority audiences, moments, channels, value exchanges, and KPIs based on customer needs and business opportunity.
• Journey Design & Lead Conversion
  - Map end-to-end prospect and customer journeys, identify friction and communication gaps, and build triggered programs that move people toward the next meaningful action. Improve lead conversion by aligning messages, timing, sales follow-up, and handoffs across Marketing and the business lines.
• Build coordinated cross-sell programs that deepen relationships without overwhelming customers or sacrificing trust, suitability, or customer experience.
• Campaign Build, Deployment & Channel Operations
  - Plan, build (in collaboration with Creative Director and Creative Designer),…