VP, Head of Growth & Activation

About Liquid Group

Liquid Group is a Fin Tech payment services provider headquartered in Singapore. We operate a regional payment network enabling cross‑border QR payments and interoperable digital payment solutions for national networks, e‑wallet operators, banks, acquirers, and merchants. Our mission is to deliver secure, seamless, and efficient digital payment experiences across Asia through deep ecosystem collaboration.

Through integrations with leading regional payment networks and digital wallet ecosystems, Liquid enables seamless cross‑border QR payments across multiple markets, supporting both inbound and outbound transactions.

We are seeking a highly strategic and commercially driven VP, Head of Growth & Activation to lead ecosystem growth, activation, transaction adoption, and partner participation across Liquid’s Singapore market ecosystem and cross‑border QR payment network.

This role will serve as the overall accountable lead across:

• Network Growth & Activation
• Merchant Acquiring (Direct)
• Growth Marketing & Enablement

The successful candidate will oversee ecosystem participation growth across issuers, acquirers, merchants, and payment partners, while driving measurable transaction adoption, corridor expansion, and ecosystem activation outcomes across the SGQR+/RoamQR framework.

Define and lead ecosystem growth strategies across issuer, acquirer, merchant, and payment partner participation.

Drive corridor expansion initiatives across domestic and cross‑border payment ecosystems.

Develop strategic frameworks to strengthen:

• ecosystem participation
• transaction adoption
• merchant acceptance
• network utilization

Build and manage strategic relationships with:

• issuers
• acquirers
• banks
• wallets
• payment networks
• ecosystem partners

Identify new growth opportunities across payment corridors, merchant ecosystems, and regional partnerships.

Oversee growth and activation initiatives across issuer and acquiring ecosystems within Singapore.

Drive merchant participation growth across both direct merchant acquiring and partner acquirer channels.

Ensure ecosystem stakeholders are effectively activated to drive transaction growth and corridor utilization.

Work closely with regional and overseas partners to align growth priorities and market activation initiatives.

Support strategic expansion and participation growth of new payment partners and corridors.

Own and drive transaction growth outcomes across the payment ecosystem.

Lead activation strategies focused on:

• transaction adoption
• active usage growth
• repeat transaction behavior
• corridor utilization
• merchant participation

Drive ecosystem‑wide initiatives to increase transaction participation across domestic and cross‑border payment flows.

Work closely with Growth Marketing & Enablement teams to execute ecosystem campaigns, partner activations, and merchant visibility initiatives.

Monitor ecosystem performance metrics to identify growth opportunities and underperforming segments.

Define ecosystem campaign priorities aligned to transaction growth and activation objectives.

Oversee partner activation programs, ecosystem campaigns, merchant visibility initiatives, and usage growth activities.

Coordinate with internal stakeholders and external agencies to support:

• partner campaigns
• ecosystem marketing
• POSM / decal initiatives
• merchant activation programs
• market awareness efforts

Ensure all activation initiatives are commercially aligned and measurable against ecosystem growth KPIs.

Act as the central growth leader coordinating priorities across:

• Product Strategy & Solutions
• Merchant Acquiring
• Growth Marketing & Enablement
• Ecosystem Enablement
• Operations & Support
• Technology & Network Operations

Ensure strong alignment between:

• commercial priorities
• ecosystem participation
• product capabilities
• growth initiatives
• activation objectives

Drive execution alignment across internal and external stakeholder groups to support scalable ecosystem growth.