Manager​/Lead, Marketing & Campaigns

About Liquid Group

Liquid Group is a Fin Tech payment services provider headquartered in Singapore. We operate a regional payment network enabling cross-border QR payments and interoperable digital payment solutions for national networks, e-wallet operators, banks, acquirers, and merchants. Our mission is to deliver secure, seamless, and efficient digital payment experiences across Asia through deep ecosystem collaboration.

Through integrations with leading regional payment networks and digital wallet ecosystems, Liquid enables seamless cross-border QR payments across multiple markets, supporting both inbound and outbound transactions.

We are seeking a commercially minded and execution-focused Growth Marketing & Enablement Lead to support ecosystem adoption, campaign execution, partner engagement, and market activation initiatives across Singapore.

This role is responsible for translating regional and ecosystem growth priorities into effective local market campaigns, merchant visibility initiatives, and partner enablement activities that support payment usage, ecosystem participation, and transaction growth across Liquid’s payment network.

The role works closely with issuer partners, acquirers, merchants, ecosystem stakeholders, and internal growth teams to coordinate measurable adoption and engagement initiatives aligned with commercial and market objectives.

• Coordinate and execute local ecosystem campaigns, usage initiatives, and partner marketing activities across Singapore.
• Support campaign localization based on:
  • consumer behavior
  • merchant segments
  • travel patterns
  • payment usage trends
  • market opportunities
• Coordinate merchant visibility initiatives including:
  • POSM deployment
  • merchant decals
  • campaign creatives
  • website updates
  • social media coordination
  • ecosystem branding support
• Work with external marketing agencies and partners to support campaign execution and asset delivery.

• Support ecosystem activation and partner engagement initiatives across issuers, acquirers, merchants, and payment partners.
• Coordinate partner communications, campaign participation, onboarding support, and ecosystem engagement activities.
• Support merchant education and partner enablement initiatives to improve ecosystem readiness and adoption.
• Assist in coordinating ecosystem launch activities and participation programmes.

• Coordinate and execute:
  • Discounts/cashback campaigns
  • usage promotions
  • travel-linked initiatives
  • merchant marketing programmes
  • ecosystem activation activities
• Support transaction adoption and usage growth initiatives through targeted market engagement programmes.
• Work closely with Network Growth & Activation and Merchant Acquiring teams to support ecosystem adoption priorities and campaign alignment.

• Track and analyse:
  • campaign performance
  • ecosystem engagement
  • transaction uplift
  • user participation
  • activation outcomes
• Prepare campaign reports, post-campaign reviews, and ecosystem performance summaries.
• Provide recommendations to improve campaign effectiveness, partner participation, and market engagement outcomes.

• Work closely with:
  • Network Growth & Activation
  • Merchant Acquiring
  • Product teams
  • Ecosystem Enablement
  • Operation teams
  • external marketing agencies
• Coordinate campaign timelines, launch readiness, communications, and execution activities across stakeholders.
• Ensure initiatives are operationally aligned, commercially relevant, and executable across participating partners and merchants.

• 6–10+ years of experience in:
  • growth marketing
  • fintech
  • digital payments
  • campaign management
  • ecosystem marketing
  • or partner enablement
• Strong experience in designing and executing measurable growth campaigns.
• Understanding of:
  • digital wallets
  • QR payments
  • merchant acquiring
  • consumer adoption mechanics
  • incentive mechanics
• Commercially minded with strong focus on transaction growth and campaign ROI.
• Experience with in regional fintech or digital payment ecosystems.
• Familiarity with cross-border QR payments and…