Creative Strategy Director

Our Client

The Talent People
is representing our client, a prominent, fast-growing Advertising Agency in Singapore that is reshaping how brands connect with modern audiences. With a strong focus on creativity, cultural relevance, and community-driven storytelling, our client partners with leading brands to deliver impactful, insight‑led campaigns across digital and social ecosystems.

As the Creative Strategy Director
, you will lead the organization's strategic and creative evolution — shaping influence‑driven ideas, guiding cross‑functional teams, and elevating the company's creative thinking. You will play a central role in developing culturally attuned strategies, crafting compelling narratives, and driving integrated campaigns where creators and communities sit at the heart of every concept.

• Define and lead the creative strategy function, setting frameworks that guide campaign thinking across teams.

• Translate audience insights, cultural trends, and brand objectives into influence‑led creative concepts and integrated campaign narratives.
• Partner closely with business development, account management, and creator‑facing teams to ensure strategic alignment and cohesive storytelling.
• Craft compelling decks, narratives, and presentations that elevate pitch quality and improve win rates.
• Stay ahead of social, cultural, and digital trends to ensure ideas remain relevant, timely, and resonant.

• Mentor teams to strengthen their strategic thinking, creative articulation, and storytelling abilities.

• Contribute to the organization's external reputation by championing influence‑driven creativity and cultural insight.

• 8–15 years in creative strategy, brand strategy, or integrated marketing.
• Experience in social‑first, digital‑led, or hybrid creative environments.
• Proven track record of campaigns where creators or communities shaped the core idea.
• Strong storytelling, deck‑crafting, and client‑facing presentation skills.
• Ability to bridge strategy, creativity, and cultural insight in a cohesive way.
• Experience leading cross‑functional teams and guiding creative development.
• Strong understanding of social platforms, digital behavior, and cultural trends.
• Coming from a Creative Marketing Agency is highly desirable

• A relevant tertiary qualification in Business, Marketing, or any related field.
• Additional certifications or training in insurance or sales will be a plus.

This is a rare opportunity to shape the next chapter of a company's creative evolution. You will be the strategic anchor driving influence‑led creativity, building new capabilities, and delivering campaigns that shape culture and business outcomes. If you are a visionary strategist with a builder mindset and a passion for culturally relevant storytelling, we'd love to hear from you!