Hotel Marketing & Communications Manager

What if your marketing career could deliver more than commercial results?

Here at YWCA Fort Canning Hotel, Marketing does more than fill rooms – it funds a social mission.

As the social enterprise arm of YWCA Singapore, the Hotel's success helps support a wider social purpose - empowering women, strengthening families, giving vulnerable communities a way forward.

When you create a campaign, drive a direct booking, fill a wedding ballroom, grow F&B covers or bring a MICEproposition to market, you're not simply delivering a commercial result.

You're helping turn hospitality into impact!

We're looking for a Hotel Marketing & Communications Manager who can bring together the best of both worlds:
Commercial Acumen and Purposeful Storytelling.

Reporting to the Director of Sales & Marketing, you'll lead integrated marketing and communications across the Hotel's full portfolio - Rooms, Food & Beverage, Weddings and MICE.

You will help shape how the Hotel is seen, experienced and remembered - building a distinctive contemporary heritage brand with a social conscience, while turning marketing ideas into measurable commercial growth.

This is an opportunity to build a brand, not simply market a hotel.

You will:

• Shape our brand - Strengthen brand positioning and create a consistent experience across customer touchpoints.
• Drive digital growth - Lead web, SEO, SEM, social media, email and digital advertising to grow visibility, engagement and direct bookings.
• Create campaigns that convert - Develop integrated campaigns and promotions that drive revenue and customer acquisition.
• Build our reputation - Lead PR, media engagement, corporate communications and reputation management.
• Grow strategic partnerships - Work with tourism organisations, corporate partners, influencers and industry stakeholders to expand our reach.
• Make marketing investment count - Manage budgets, agencies and vendors while maximising marketing ROI.
• Turn data into action - Use analytics and market intelligence to continuously improve campaign and business performance.

• Has 5-8 years of relevant experience in marketing communications, brand management, PR or digital marketing.
• Has 3+ years' experience in hospitality, tourism or lifestyle (preferred).
• Has a proven track record in integrated campaigns across multiple market segments and revenue streams.
• Understands how to translate brand and digital marketing into commercial outcomes
  .
• Is a strong storyteller, relationship builder and cross-functional collaborator.
• Is commercially minded, customer-centric, creative and comfortable using data to make decisions.

Experience with hotel CRM systems, booking engines, metasearch platforms, hospitality marketing technology, PR/media networks or team/agency leadership will be an advantage.

At YWCA Fort Canning Hotel, it is marketing with a multiplier effect.

Every campaign builds the brand.

Every booking drives the business.

Evry commercial success helps create social impact.

If you are a marketer who wants to combine commercial excellence with meaningful impact, we'd love to hear from you.

Location:

Singapore
Role:
Hotel Marketing & Communications Manager
Organisation: YWCA Fort Canning Hotel

Reports to:

Director of Sales & Marketing

Journey with us! Build something that matters.