Digital Marketing, Content & Lead Generation Executive

ABOUT THE ROLE

SHRI Academy is looking for a hands‑on Digital Marketing, Content & Lead Generation Executive to support our growth across individual learners, professional development participants and corporate clients.

The primary purpose of this role is to help SHRI Academy generate, capture, validate and qualify genuine leads that can progress from campaign response to lead to Marketing Qualified Lead.

This is not a role measured simply by the number of posts published, materials produced or form submissions generated. Success means helping us attract the right prospects, capture their interest properly, and move suitable leads through the marketing funnel.

The role includes digital campaign execution, content production, marketing collateral design, microsite and landing page updates, and Hub Spot lead management. These are all in service of the main objective: building a stronger lead generation and qualification engine for SHRI Academy.

This is a meaningful opportunity for someone who wants to build their marketing craft in a growing education and professional development environment.

SHRI Academy is part of a wider HR ecosystem, with deep connections to HR professionals, employers, industry partners and learners at different stages of their careers. The work is not only about producing campaigns or generating leads. It is about helping people discover learning pathways, supporting organisations in developing their people, and contributing to the professional growth of the HR community.

The successful candidate will join a strong and collaborative team that is actively building new programmes, partnerships and growth opportunities. As SHRI Academy continues to expand, the role offers room to learn, contribute and take ownership of meaningful work.

This role will suit someone who enjoys being hands‑on, is keen to grow, and wants the professional autonomy to improve how marketing, content, design and lead generation are done. The person will have space to build capability across digital campaigns, social media marketing, content production, marketing collateral, microsite support, CRM discipline and funnel management.

For the right person, this is a chance to grow with a rapidly developing organisation, gain exposure to Singapore’s HR and adult learning landscape, and play a visible role in how SHRI Academy reaches, engages and converts learners and corporate clients.

• Generate B2C leads for academic programmes, professional development courses, short courses and other Academy offerings.

• Support B2B demand generation targeting HR, L&D and organisational decision-makers.

• Segment and activate existing learner, alumni and enquiry databases through re‑engagement, cross‑sell and nurture campaigns.

• Support lead‑generation activities from webinars, events, partnerships, referrals and other Academy initiatives.

• Assist with targeted B2B prospecting campaigns and account/contact research where required.

• Ensure leads from campaigns, website forms, microsites, events and other channels are captured accurately in Hub Spot.

• Review incoming leads to identify invalid contacts, duplicates and incomplete records.

• Validate and enrich contact information, lead source, programme interest, campaign source and other CRM fields.

• Categorise leads appropriately as B2C or B2B.

• Conduct initial qualification of incoming leads based on agreed criteria.

• Progress suitable leads from campaign response to lead to Marketing Qualified Lead.

• Route qualified leads promptly to the appropriate Academy owner.

• Ensure leads that are not yet ready enter the appropriate nurture journey.

• Execute…