Social Media Strategist​/Content Lead

About The Story People

The Story People is a creative agency under The People Group, specialising in brand storytelling, digital content, and social media strategy for companies across Singapore. We operate on a flexible swarm team model — assembling the right talent around each client's specific needs to deliver sharp, purposeful creative work.

We are currently building a dedicated team for a significant government social media management contract and are looking for a Social Media Strategist and Content Lead to anchor this engagement.

The Role

You will be the strategic and creative engine behind a high-profile government social media account. Working alongside the Creative Director and Account Director, you will own the content strategy, editorial calendar, and platform performance across six platforms — Facebook, Instagram, Tik Tok, You Tube, X, and Whats App.

This is not a junior execution role. We need someone who can think strategically, write compellingly, brief creatives effectively, and present performance data with confidence to senior government stakeholders.

What You'll Be Doing

• Lead the development of monthly content calendars on a rolling 3-month basis, covering all platforms and content formats
• Drive content strategy and ensure all output is aligned to the client's communications objectives and public health mandate
• Brief and oversee creative production — carousels, short-form videos, motion graphics, static posts — and ensure platform specifications are met across all formats
• Monitor social media trends actively and recommend reactive content opportunities in a timely manner
• Write and review copy across all post formats and platforms, maintaining a consistent and appropriate brand voice
• Manage the content approval workflow with government stakeholders — coordinating feedback rounds, revisions, and sign-offs
• Produce monthly performance reports covering engagement metrics, top and bottom performing posts, audience demographics, month-on-month comparisons, and actionable recommendations
• Contribute to year-end review reports and present findings to senior management
• Support the development of an editable design template system for client in-house use
• Coordinate with the production team on video shoots — talent briefs, platform adaptations, and delivery timelines

What We're Looking For

• Minimum 4 years of experience in social media strategy, content marketing, or digital communications — agency experience strongly preferred
• Proven track record managing multi-platform social media accounts at an organisational or brand level
• Strong copywriting skills in English across different tones and formats — from educational and informative to conversational and campaign-led
• Experience working with or producing content for government agencies, statutory boards, or public sector organisations is a strong advantage
• Comfortable presenting strategy and performance data to senior stakeholders
• Hands-on experience with social media management and analytics tools (Meta Business Suite, Tik Tok for Business, You Tube Studio, or equivalents)
• Strong understanding of platform-specific content formats, audience behaviour, and algorithm trends
• Ability to manage multiple work streams simultaneously with tight deadlines and structured approval processes
• Singapore-based and available for on-site meetings and production coordination as required

Bonus Points

• Experience handling content for Political Office Holders or ministerial communications
• Background in healthcare, public health, or government communications
• Familiarity with short-form video production workflows and briefing videographers
• Existing network of production contacts in Singapore

Why Join This Project

• Work on a nationally visible government health communications mandate
• Collaborate with an experienced creative director and account lead
• Competitive contract remuneration commensurate with experience
• Genuine creative latitude within a structured government brief