Sales Manager Beauty Retail

Role Summary

The Sales Manager is responsible for driving revenue growth and operational excellence within the retail environment. You will lead a high-performing team of Beauty Advisors, ensuring that every customer receives a hyper-personalized, "skin-first" experience. You will oversee the seamless integration of in-store services with digital platforms and manage inventory with data-driven precision to meet the demands of a fast-paced, trend-sensitive market.

• Achieve Targets:
  Define and execute sales strategies to consistently meet or exceed monthly and annual KPIs (Revenue, UPT, AUR, and Conversion).
• Performance Tracking:
  Use AI-driven analytics and CRM tools to monitor individual and store performance, providing real-time coaching to close gaps.
• Market Awareness:
  Stay ahead of 2026 beauty trends, including the surge in K-Beauty standards, multifunctional "skin-first" makeup, and at-home beauty tech.

• Omnichannel Integration:
  Manage the "Phygital" journey, ensuring customers can seamlessly transition from social media discovery (e.g., Tik Tok Shop) to in-store testing and professional consultation.
• Personalization:
  Lead the team in using diagnostic tools (AI skin analysis) to provide tailored product routines that focus on long-term efficacy and wellness.
• Conflict Resolution:
  Handle escalations with empathy, ensuring that brand loyalty is maintained through superior service recovery.

• Training:
  Conduct regular workshops on ingredient literacy (e.g., PDRN, peptides, retinal) and advanced application techniques.
• Culture Building:
  Foster a supportive, high-energy environment that rewards initiative and authentic customer connection.
• Scheduling:
  Manage roster planning to ensure optimal floor coverage during peak retail hours, including weekends and public holidays.

• Inventory Control:
  Oversee stock levels and supply chain coordination to prevent stockouts of viral "hero" products while minimizing shrinkage.
• Visual Merchandising:
  Ensure store aesthetics and product displays align with brand standards and seasonal "animation" calendars to maximize ROI.
• Compliance:
  Maintain strict adherence to health, safety, and 2026 sustainability/packaging regulations.

Category

3–5+ years in beauty/luxury retail management.

Requirements

Experience

3–5+ years in beauty/luxury retail management.

Education

Bachelor’s degree in Business, Marketing, or a related field (preferred).

Tech Savvy

Proficiency in POS systems, CRM software (e.g., Salesforce), and AI diagnostic tools.

Soft Skills

High emotional intelligence (EQ), excellent negotiation skills, and cultural fluency.

Knowledge

Deep understanding of skincare ingredients, "skinification" of makeup, and wellness trends.