Product Marketing Manager

Job Title

Product Marketing Manager

Full‑time, permanent position based at our Pencoed site.

Reporting to the Head of Product Management, you will join a collaborative team where you will sit at the intersection of Product Management, Sales, Technical and Marketing Communications, acting as the critical link between product strategy, market insight and commercial execution.

• Developing differentiated product positioning across ROCKWOOL's portfolio with clear messaging frameworks that align global narratives with UK market needs
• Leading UK go‑to‑market strategy for new products and portfolio initiatives, defining target audiences, value propositions, and launch strategies in collaboration with Product, Sales, and Marketing teams
• Translating technical features into customer benefits by converting product performance characteristics into compelling, customer‑focused value propositions
• Building deep customer understanding across architects, specifiers, contractors, distributors, and merchants to inform strategy on needs, buying behaviours, and decision‑making processes
• Analysing market trends and competitor positioning to identify gaps and opportunities within the product portfolio and market approach
• Developing product specification strategies that influence early‑stage design decisions and ensure effective representation in BIM objects and specification tools
• Creating demand generation materials including value arguments and support resources that drive specification‑led demand and sales pull‑through
• Enabling sales teams with product narratives, battle cards, value proposition tools, and training programs to articulate product value effectively
• Identifying new market opportunities and developing strategic partnerships that support specification growth, market penetration, and revenue generation
• Monitoring launch performance and recommending actions to maximize market adoption and commercial outcomes
• Defining success metrics for product marketing initiatives (specification rates, sales uptake, pipeline influence) and providing structured reporting on product performance and market feedback
• Building stakeholder alignment with regional and global partners to ensure UK growth priorities support wider business objectives and long‑term competitive positioning

• Product marketing experience in construction, building materials, industrial, or technical sectors with proven ability to translate technical data into commercial messaging
• Demonstrated experience developing value propositions and launch strategies for product portfolios
• Strong stakeholder management skills across technical and commercial functions, with ability to work with global product teams
• Data‑driven approach with capability to interpret market insights and performance metrics to inform strategy and decision‑making
• Sales enablement and digital ecosystem proficiency including experience supporting technical B2B sales teams and familiarity with BIM, specification tools, and construction digital platforms

• Competitive Salary
• 30 days annual leave + Bank Holidays
• Company bonus scheme
• Company Pension Scheme (Aviva)
• Westfield Health Cashback Scheme
• Life Assurance 4x annual salary
• Enhanced Sick Pay Scheme
• Subsidised electric vehicle charging facilities

Closing Date: 2nd August 2026