Market Insight Manager

Role

Market Insight Manager

Grade and Salary: Grade 7: £37,694 - £47,389 per annum

FTE and working pattern: Full-time (35 hours per week) open-ended.

Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday). Use our total rewards calculator:

to see the value of benefits provided by Heriot-Watt University.

Purpose of Role

Reporting to the Head of Market Research & Analysis, this role involves planning and carrying out market insight activities including focus groups and surveys, making the most of the data these produce, in addition to conducting desk based research into student trends across subjects and countries which will inform growth in student recruitment in line with our Strategy 2035 ambitions.

Key Duties & Responsibilities

From conducting primary and secondary research to preparing business cases, we’re looking for a passionate and creative market researcher, able to deliver the following:

• Lead market research and insight generation for various projects such as programme development, demand analysis (student, industry, market), student journey.
• Manage the end-to-end programme development lifecycle, from initial proposal through PMB governance to launch, delivering clear reporting for senior stakeholders.
• Drive portfolio performance through significant contributions to the annual Portfolio Review, synthesising data into actionable insights and KPIs.
• Design and deliver qualitative and quantitative research (including student and stakeholder engagement), leading initiatives such as the Student Insight Community.
• Produce high-quality insight reports and analysis to support recruitment, marketing, and strategic decision-making, including global surveys and school- or discipline-level reports.
• Lead and coordinate market insight projects and data resources across the institution, ensuring high standards, effective use of subscriptions, and alignment with strategic priorities.

Essential & Desirable Criteria

Essential:

• Educated to at least SCQF level 7 or similar or equivalent practical experience in the workplace
• Significant research experience; from designing research projects, including methodologies to gathering, analysing and presenting large amounts of information from multiple sources
• Experience or familiarity with various qualitative research methods
• Competent in the use of relevant IT packages
• Analytical problem solving and report writing skills.
• Experience presenting research findings to stakeholders
• Strong interpersonal skills
• Ability to work quickly, flexibly and accurately in a dynamic, changing and pressured environment
• Demonstrates a professional proactive approach

Desirable

• Experience of conducting qualitative research
• Experience of Higher Education sector
• Data analysis capabilities
• Experience of relationship building with senior stakeholders

How to Apply

Applications can be submitted up to 11:55pm (UK time) on Sunday 26th July.

Please submit your CV & covering letter via the Heriot-Watt on-line recruitment.

We welcome and will consider flexible working patterns e.g.; part-time working and job share options.

Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised, and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all.

Heriot-Watt University values diversity across our university community and welcomes applications from all sectors of society, particularly from underrepresented groups. For more information, please see our website  and also our award-winning work in Disability Inclusive Science Careers

Use our total rewards calculator:  to see the value of benefits provided by Heriot-Watt University.

About our Team

The Marketing, Student Recruitment, Admissions and Communications (MRAC) Group is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences. From award-winning marketing campaigns to local and global student recruitment initiatives, and…