Business Development Representative; BDR

Position: Business Development Representative (BDR)
Location: Town of Italy

Business Development Representative (BDR)

Coverflex exists to make compensation work for everyone. We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Role Overview

Business Development Representative (BDR) – Junior, Individual Contributor, Remote (Italy).

Languages:

Italian (main) / English (fluent – internal language). Main tools:
Hub Spot, Linked In Sales Navigator, Outreach, Notion, Slack.

Base Salary: €21,000 – €28,000. Bonus / Commissions:
Uncapped. Equity:
Stock Options under our Equity Incentive Plan. Benefits: see below. Contract Type:
Fixed Term - 6 months.

Key Impact

Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the Italian market, directly fueling our sales pipeline and revenue growth. You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.

After 90 days, you’ll have:

• Built a strong outbound rhythm with consistent, high-quality activity
• Started booking qualified meetings for AEs
• Become autonomous in prospecting, CRM hygiene, and handover

Success Metrics

• Number of outbound activities (calls)
• Number of meetings booked (SQL)
• Number of qualified meetings (SAL)
• Pipeline and revenue influenced
• CRM data quality and feedback loops

Reality Check – What Makes This Role Hard

• High volume of outreach with frequent rejection
• A strong focus on phone-based prospecting (cold calls are key)
• You need resilience, consistency, and energy — even on hard days
• You’ll be measured on inputs and outputs, not just effort
• Fast feedback loops: you’ll constantly adapt based on results

This role is not about comfort — it’s about growth, grit, and momentum.

You Must-haves (evidence, not years)

• Iterative, curious, and entrepreneurial mindset — you bring solutions, not just problems
• Self-driven, proactive, and motivated to continuously improve
• Outcome-focused: “good enough” beats perfect, impact beats process
• You’re not afraid of hearing “no” — and you don’t take it personally
• You find new ways in when the obvious path is blocked
• Fluent Italian (C2 / native) and fluent English
• Strong verbal communication skills

Nice-to-have

• Solid CRM usage habits (Hub Spot experience is a plus)
• Exposure to tech, HR, finance, or benefits-related ICPs
• SMB outbound sales experience
• Benefits market knowledge

Your DNA

• Proactive, energetic, and resilient
• Persuasive without being aggressive
• Comfortable handling objections and pushback
• Calm and grounded
• Coachable and open to continuous feedback

You’ll probably find this frustrating if…

• You lack ambition
• You struggle with feedback
• You give up easily after rejection
• You prefer low-activity, low-pressure roles

Manager & Team

Hiring Manager: Alex Andrés Knight – Sales Enablement Manager
Location: Spain
Linked In Profile:

Profile Snapshot

• Energy:
  Positive
• Communication:
  Empathic and direct
• Feedback Style:
  Constructive, actionable

“As your BDR Manager, my goal is to ensure you have everything you need to succeed in your role. We’ll have weekly 1:1 meetings where we’ll discuss your progress, challenges, goals, and any support you might need. I believe in open and transparent communication, so feel free to reach out anytime through our # Slack channel for team-related updates or directly via DM if you need quick feedback or want to discuss something privately.

Ultimately, I’m here to help you grow, remove obstacles, and make sure you feel confident and equipped to hit your targets.”

Your Team – Day-to-day Colleagues

• Giorgia Bertotto, BDR –
• Andrea Burchiella, BDR –
• Andrée Dametti, BDR –
• Ivan Giannetti, BDR –
• Bianca Graf von Treuberg, BDR –
• Tommaso Villani, BDR –

Key Stakeholders

• Account Executive Team
• Marketing Team
• Growth Team

Team Rituals

• Weekly training sessions (Friday)
• Regular roleplay calls (30 min)
• Ongoing 1:1s focused on activity, follow-up, and improvement

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree. We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability,…