Product Manager

Location: Morgantown

At Joie, we believe life with little ones should be less work and more fun. As a global baby gear brand, we are committed to creating thoughtfully designed, safety-first products that combine quality, style, and affordability to make everyday life easier for families. Driven by innovation, collaboration, and a passion for giving back, we strive to make a meaningful difference for families, our communities, and one another.

About

The Role Currently, we are looking for a Product Manager to lead and assist in the development of juvenile product plans based on a thorough understanding of the consumer, the market and the competition.

What You’ll Be Doing Liaison As  the voice for Product Development (“PD”), you will facilitate timely, up-to-date, accurate and effective flow of communication, information, and mutual understanding between all stakeholders.

As a voice for the customer and consumer, you will ensure the PD team is kept up to date with customer and consumer insights throughout the product development process, recommending feature changes and/or additions when appropriate.

Market Analysis Creates and maintains competitor product detail information.

Monitors ongoing market analysis to gain a thorough understanding of the customer, consumer and competition to assist with providing strategic product direction.

Understands the market landscape and is the in-house product expert.

Identify new product opportunities based on consumer perceptions, expectations and competitors.

Product Development and Planning Responsible for being subject matter expert and point of contact for the brand and creative teams.

Propose development of new and derivative product strategies for growth.

Define new project vision, strategy and roadmap.

Collaborate with internal teams on the recommendation of cost and price points for products to maintain healthy margins.

Communicate key product information and USP to brand teams for launch preparation.

Ensure the development stages of the product timeline are met.

Provide support at product presentations, trade shows and research events.

Product Management Guide all products in assigned categories throughout the product lifecycle (Introduction, Growth, Maturity, Decline).Coordinate production schedules to ensure on-time ship windows.

Align cross-functional teams on expectations and manage the delivery of information for new products or product changes to ensure business, customer and consumer goals are met.

Manage samples.

Experience & Education Three (3) to Five (5) years of experience in product or business management preferably in consumer goods, durables, or juvenile products.

Demonstrated ability to conduct thorough market and competitor analysis and identify new product opportunities.

Well versed in gathering and interpreting customer and consumer insights to inform product development decisions.

Experience in coordinating production planning, schedules, and cross-team alignment to ensure successful product execution.

Proven track record in managing products through their entire lifecycle, from concept to launch and beyond.

Bachelor’s degree in marketing or related field.

Skills & Competencies Possess exceptional cross-functional communication and stakeholder management skills.

Strong analytical abilities for conducting market and competitor analysis.

Expertise in gathering and interpreting customer and consumer insights.

Strategic thinking and vision-setting for product development and growth.

Project management proficiency to coordinate timelines and deliverables.

Strong cross-functional communication and stakeholder management skills to facilitate collaboration and information flow.

Collaboration and teamwork with creative, brand, and production teams.

Ability to define and…