PR Mentor – UAE Consulting

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A consulting and training business dedicated to enhancing workplace culture and employee experience for SMEs in the UAE is seeking a skilled PR Mentor. The primary objective is to elevate the business leader’s profile as a thought leader in workplace culture, increase visibility in the UAE market, and secure media opportunities. The ideal candidate will have a proven track record in public relations, particularly within the UAE or similar markets, and a strong understanding of positioning brands as industry experts.

• Develop and implement PR strategies to increase visibility in UAE media outlets, podcasts, and radio.
• Identify and pitch compelling stories to relevant journalists and media platforms.
• Draft and distribute press releases, media kits, and thought leadership articles.
• Secure interviews and speaking opportunities for the business leader.
• Advise on brand positioning and messaging to establish authority in workplace culture and employee experience.
• Monitor media coverage and provide regular updates on PR activities and outcomes.

• Demonstrated experience in public relations, preferably within the UAE or GCC region.
• Strong network of media contacts in business, HR, and workplace culture sectors.
• Excellent written and verbal communication skills in English;
  Arabic proficiency is a plus.
• Ability to craft persuasive press materials and pitch stories effectively.
• Strategic thinker with a deep understanding of brand positioning and reputation management.
• Familiarity with the consulting and training industry is highly desirable.
• Availability for remote collaboration, with flexibility to accommodate UAE time zones.

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Mid‑Senior level

Contract

Public Relations

Business Consulting and Services

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