Sr. Marketing Strategy Specialist

Overview

Join Global Talent Acquisition’s Employer Branding & Candidate Experience team as a Creative Designer III—a role designed for a data-driven storyteller with a sharp eye for brand fidelity. This hands-on position empowers you to translate our Employee Value Proposition (EVP) into measurable organic campaigns and high-impact multimedia assets. You will partner across global regions to optimize career sites and social channels, ensuring all content is accessible, representative, and compliant.

If you are a collaborative operator who thrives on experimenting, learning, and iterating quickly to strengthen a global talent pipeline, this role offers the platform to shape an international employer reputation.

• Produce and edit social-first multimedia assets (vertical reels, motion graphics, and digital ads) daily using Adobe Premiere Pro, After Effects, and Photoshop.
• Co-design and execute global employer branding initiatives, turning high-level strategy into actionable content calendars, asset lists, and KPIs.
• Manage end-to-end creative exports and file preparation, ensuring technical optimization for platforms like Linked In, Instagram, Meta, and You Tube.
• Act as a strategic partner to TA leaders and Global Communications, translating data insights into optimization recommendations during monthly global branding calls.
• Source and produce employee ambassador stories, coordinating regional content capture to feed the recruitment funnel across various talent segments.
• Write, review, and edit copy for social captions, landing pages, and event promos with a focus on inclusive language and global brand standards.
• Monitor channel KPIs using tools like Linked In Talent Insights and Sprout Social to build performance dashboards for stakeholder reviews.
• Conduct regular audits of career sites and social channels to improve SEO, brand alignment, and regulatory compliance.
• Oversee asset governance and version control within SharePoint, maintaining the Employer Branding Toolkit for global reuse.
• Coordinate with GTA Tools & Technology to evaluate new platform solutions and implement process automation for recruitment marketing.

• Minimum Requirement: A degree in Marketing, Communications, Media, or Design is preferred.
• Equivalency:
  Equivalent relevant professional experience is fully accepted in lieu of a degree.

• Required:
  
  5+ years in recruitment marketing, employer branding, or digital marketing with heavy hands-on creative production experience.
• Technical Mastery:
  Daily proficiency in Adobe Premiere Pro; basic-to-intermediate skills in After Effects, Photoshop, and Illustrator.
• Analytics:
  Proven experience interpreting data from Linked In, Meta, or X analytics to drive strategic storytelling and dashboard creation.
• Project Management:
  Experience managing complex timelines and approvals across matrixed global teams and various social platforms.

• Tools & Software:
  Familiarity with Canva for templates, Figma/Adobe CC Libraries for collaboration, and CRM tools (Phenom People) is a significant plus.
• Global Scope:
  This role requires a strong understanding of localization, global market nuances, and inclusive design/accessibility standards.
• Logistics:
  While primarily a creative production role, it requires high-level presentation skills to influence global TA leadership and external vendors.