Lead Experience Architect, Human-AI Interaction

Overview

Lead Experience Architect, Human-AI Interaction

Entirely is creating the first AI-native operating system for marketing — a platform that allows enterprise teams to orchestrate campaigns, channels and content with unprecedented automation, personalization and control. Headquartered in Switzerland, we work with portfolio companies, strategic technology partners and leading academic institutions to address one of the biggest challenges in enterprise tech today: the fragmentation and complexity of the marketing stack.

Join our dedicated hub for AI innovation, where bold ideas are tested, breakthrough capabilities are developed and emerging research is translated into enterprise-ready solutions. In close collaboration with core business units and universities such as ETH Zurich, we move from rapid prototypes to production pilots that redefine how global marketing teams operate.

We are looking for a Lead Experience Architect who will own the design of this future-state experience. In this role, you will research, map, and design the human-augmented UX for our composable marketing ecosystem — where humans remain in control, but autonomous agents handle orchestration  will work side-by-side with enterprise customers, our product and engineering teams, and external design partners to ensure the experience is intuitive, powerful, and rooted in real customer needs.

This is not just about interface design — it’s about rethinking the end-to-end service journey and orchestrating all touchpoints, from discovery workshops to enterprise rollout. Your work will directly shape how enterprises adopt and scale our platform, ensuring they experience tangible business value from day one and sustained impact over time.

Location
:
Hybrid (Zug & Zurich, Switzerland)

Seniority
:
Mid / Senior

Start
:
As soon as possible

• Lead the research, design, and mapping of Entirely.ai ’s experience and information architecture, including initiatives, campaigns, journeys, approvals, and how they are exposed in the user-facing interface.
• Conduct in-field and remote research with enterprise customers to deeply understand their martech workflows, jobs-to-be-done, and where orchestration and compliance create friction.
• Define the human–AI interaction model for agentic marketing orchestration and how humans and autonomous agents collaborate.
• Facilitate co-creation workshops and discovery sessions to uncover workflows, dependencies, and innovation opportunities, and translate them into executable journeys and processes.
• Translate research insights into actionable design artefacts that guide product management, agent interaction design and integration with partner systems.
• Contribute to shaping what Entirely.ai is and how it works: simplifying a complex orchestration and compliance platform into clear, graspable interaction patterns for enterprise users.
• Brief and critique external design partners where needed, ensuring alignment with functional and experiential requirements.
• Ensure consistency across all experience layers from early demos and proofs-of-concept to enterprise-scale deployments.
• Collaborate with product management and business development to design compelling pilot experiences that demonstrate value and drive adoption.
• Present and defend design concepts to internal stakeholders, customers, and partners, always grounding recommendations in workflows, evidence, and system realities.
• Occasionally represent Entirely.ai at industry meetups, conferences, and on our blog, acting as a thought leader in human–AI collaboration and marketing orchestration.

• Bachelor's degree or equivalent practical experience.
• 5+ years of experience in an applied research, service design or experience architecture setting, ideally within B2B SaaS or complex enterprise services.
• Proven track record in service design, experience architecture or interaction design for complex enterprise or B2B SaaS environments.
• Portfolio showcasing service blueprints, journey/process maps, information architectures, and interaction models.
• Expertise in facilitating workshops and aligning cross-functional teams (PM, UX, architects, engineers, customers) around…