Sr CRM Manager

3 days ago - Be among the first 25 applicants

Established in 2021,
Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi‑brand and omni‑channel approach includes our own insurance carrier, insurance brands, and partner brands.

We are seeking a Senior CRM Manager to lead and evolve our Customer Relationship Management (CRM), Email Marketing Systems (EMS), SMS, and Direct Mail programs. This strategic role will own the end‑to‑end execution of multi‑channel marketing initiatives, drive business development through data‑driven CRM strategies, and ensure optimal system performance and data integrity. The ideal candidate is a Salesforce Marketing Cloud expert with a passion for innovation, strong leadership skills, and a proven ability to manage complex marketing technology projects.

• Lead the strategy, deployment, and optimization of multi‑channel campaigns across email, SMS, and direct mail using Salesforce Marketing Cloud.
• Develop and execute targeted email marketing campaigns, customer journeys, and personalized content for segmented audiences.
• Launch and manage SMS and direct mail channels to expand reach and enhance customer engagement.
• Plan strategic mailing schedules and implement audience segmentation to refine marketing efforts and improve ROI.
• Identify opportunities for cross‑selling and up‑selling within the client base.

• Build and manage automations and journeys integrated with Salesforce Sales Cloud, including task and event creation.
• Design scalable Marketing Cloud solutions using SQL, AMPscript, SSJS, HTML, CSS, and APIs for third‑party integrations.
• Build responsive email templates and dynamic content using AMPscript and HTML.
• Create and optimize Data Extensions and audience segments using SQL queries for email, journey, and social media campaigns.
• Guide data teams on best practices for data architecture, hygiene, and integration patterns.
• Improve data integrity and enrichment processes to maximize engagement and visibility.

• Collaborate with stakeholders to validate requirements and align CRM initiatives with business goals.
• Act as a liaison between marketing, IT, and data teams to ensure accurate segmentation and data synchronization.
• Build and maintain strong relationships with cross‑functional teams, managing expectations and resolving challenges.
• Manage multiple concurrent marketing technology projects with a high level of organization and strategic alignment.
• Utilize project management tools for work intake, collaboration, and progress tracking.

• Own the Marketing Cloud roadmap, including implementation, enhancements, release management, and ongoing support.
• Ensure compliance with data governance and privacy regulations (e.g., CCPA, GLBA, CAN‑SPAM).
• Monitor and address email deliverability issues, maintaining strong domain authority and reducing bounce rates.
• Stay with Salesforce Marketing Cloud releases, features, and industry trends to drive innovation and continuous improvement.

• Bachelor’s degree or equivalent experience.
• Salesforce Marketing Cloud Consultant or Administrator Certification (required); additional Salesforce certifications are a plus.
• 8+ years of digital marketing experience with a strong aptitude for technology and campaign execution.
• 5+ years of hands‑on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Web Studio).
• Strong understanding of Marketing Cloud architecture, administration, and business unit management.
• Experience integrating…