Director of Digital Marketing ~ Tyndale ~ Hybrid; Pipersville, PA,

Position: Director of Digital Marketing ~ Tyndale ~ Hybrid (Pipersville, PA, United States)
Location: Pipersville

# Director of Digital Marketing ~ Tyndale ~ Hybrid (Pipersville, PA, United States)## Tyndale
** Location
* * Hybrid (Pipersville, PA, United States)
** Experience
* * 5-10 yrs
** Job Type
** Full Time
** Date Posted
** December 31, 2025---###
** Overview
* * Tyndale is transforming our digital marketing landscape and we’re looking for a visionary Director of Digital Marketing to lead the  this role, you’ll lead and execute a high-impact omnichannel digital strategy, managing a six-figure budget across Google, Meta, Linked In, You Tube, and geotargeted campaigns. You’ll develop and inspire a growing team to drive qualified B2B leads, while partnering closely with Sales to refine lead qualification and optimize CRM and tech stack integrations for maximum performance.

If you’re a strategic marketer who can craft digital roadmaps, optimize paid media, and turn analytics into measurable ROI, apply today and turn clicks into customers.
** HYBRID/REMOTE:
** Tyndale supports a strong work-life balance. This opportunity requires onsite work a minimum of
** 2*
* *** days a week, and 3 days a week remotely****.
* To be considered, candidates must reside within a commutable distance from our Tyndale headquarters in Pipersville, PA (Bucks County) or Houston, TX.The Tyndale Company is a private, 9x Top Workplace winner in PA and 5x winner in TX, and an industry leading national supplier of arc-rated flame-resistant clothing (FRC) to the utilities, oil and gas, transportation, chemical manufacturing, molten metals, and NFPA 70E markets.

We’re a family-owned business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada. We’re the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.###
** Responsibilities
* *** Strategic Digital Advertising & Lead Generation
*** Design and execute aggressive omnichannel lead generation strategies to support customer acquisition and market expansion across all B-to-B segments – enterprise to small business to retail.
* Own the digital advertising roadmap across Google, Meta, Linked In, You Tube, Geotargeting campaigns and Performance Max campaigns.
* Translate lead generation and sales targets into paid media strategies that optimize brand visibility, engagement, and conversion across customer segments, prioritizing return on investment.
* Assess marketing lead generation tech stack and support integration with SF Enterprise CRM and Zoom Info
** Campaign Management & Optimization
*** Manage and allocate advertising budgets with accountability for measurable results across geotargeted campaigns, paid social, display, search, and retargeting.
* Collaborate on lead optimization of landing pages, lead capture forms, and conversion paths with internal design and content teams.
** Manage Search Engine Optimization
*** Oversee SEO strategy and execution for content development ensuring coordination with SEO goals.
* Oversight for crawling, indexing, XML sitemap generation and implementation, schema markup, and link building campaigns.
** Content & Creative Direction
*** Oversee development and execution of all advertising content and creative assets across digital channels while maintaining consistency across digital ad formats – static, rich media, and video.
* Collaborate closely with internal creative team to ensure content is aligned with brand guidelines, campaign goals, and audience personas.
* Provide strategic direction for ad copy, design, video, and interactive formats, ensuring high-quality, conversion-optimized output. Manage production timelines and review processes to meet campaign deadlines.
** Lead Management Processes, Tracking & Reporting
*** Collaborate closely with Marketing campaign team, and Salesforce team to develop an end-to-end lead management process across all market segments – marketplace, small business, enterprise and for organic growth within existing accounts.
* Collaborate closely with Sales and Marketing teams on lead qualification and attribution.
* Report out on key lead metrics including conversion rate, cost per lead, lifetime…