Director of Digital Marketing

The Tyndale Company is a private, 9x Top Workplace winner in PA and 4x winner in TX, and an industry leading national supplier of arc-rated flame-resistant clothing (FRC) to the utilities, oil and gas, transportation, chemical manufacturing, molten metals, and NFPA 70E markets. We’re a family-owned business providing a retail-style apparel experience to hundreds of thousands of energy workers across the US and Canada.

We’re the leading distributor of innovative FRC solutions, and the largest industrial supplier of Carhartt FR, Ariat FR, and Wrangler FR clothing.

Our next wave of growth is here and we're hiring a Director of Digital Marketing and Advertising to lead Strategic Digital Advertising & Lead Generation. Overseeing six-figure budgets across Google, Meta, Linked In, You Tube Shorts, and geotargeted Performance Max aimed to drive qualified leads across every B2B segment. This Director will design and own creative digital roadmaps and demonstrate the ROI with razor-sharp analytics.

Success as a Director of Digital Marketing equals clicks into pipeline and pipeline into record-breaking revenue.

HYBRID/REMOTE: Tyndale supports a strong work-life balance. This opportunity requires onsite work a minimum of 2 days a week, and 3 days a week remotely. To be considered, candidates must reside within a commutable distance from our Tyndale headquarters in Pipersville, PA (Bucks County).

Strategic Digital Advertising & Lead Generation

• Design and execute aggressive omnichannel lead generation strategies to support customer acquisition and market expansion across all B-to-B segments – enterprise to small business to retail.
• Own the digital advertising roadmap across Google, Meta, Linked In, You Tube Shorts, Geotargeting campaigns and Performance Max campaigns.
• Translate lead generation and sales targets into paid media strategies that optimize brand visibility, engagement, and conversion across customer segments, prioritizing return on investment.

Campaign Management & Optimization

• Manage and allocate advertising budgets with accountability for measurable results across geotargeted campaigns, paid social, display, search, and retargeting.
• Collaborate on lead optimization of landing pages, lead capture forms, and conversion paths with internal design and content teams.

Manage Search Engine Optimization

• Oversee SEO strategy and execution for content development ensuring coordination with SEO goals.
• Oversight for crawling, indexing, XML sitemap generation and implementation, schema markup, and link building campaigns.

Content & Creative Direction

• Oversee development and execution of all advertising content and creative assets across digital channels while maintaining consistency across digital ad formats - static, rich media, and video.
• Collaborate closely with internal creative team to ensure content is aligned with brand guidelines, campaign goals, and audience personas.
• Provide strategic direction for ad copy, design, video, and interactive formats, ensuring high-quality, conversion-optimized output. Manage production timelines and review processes to meet campaign deadlines.

Lead Management Processes, Tracking & Reporting

• Collaborate closely with Marketing campaign team, and Salesforce team to develop an end-to-end lead management process across all market segments – marketplace, small business, enterprise and for organic growth within existing accounts.
• Report out on key lead metrics including conversion rate, cost per lead, lifetime customer value.
• Evaluate and collaborate with sales to ensure leads meet quality standards and take corrective action when necessary to make changes to improve.

Performance Analytics & Reporting

• Own digital performance reporting through GA4, Looker Studio (or similar); use marketing automation tools (e.g., Pardot, Hub Spot, Zoom Info) to support reporting.
• Develop attribution models to track ROI and guide media mix modeling decisions.
• Establish KPIs and dashboards to track and optimize campaign effectiveness, including customer acquisition cost, lifetime customer value, cost per lead and pipeline contribution.

Cross-Functional Internal & External Collaboration

• Partner closely with internal teams including content, design, sales, and IT to align paid media efforts with business goals and branding strategy.
• Manage agency relationships and vendor performance, ensuring campaign execution aligns with internal benchmarks, branding guidelines and timelines.
• Support cross-functional initiatives through the Strategy Execution Team (SET), participate in charter development in collaboration with PMO and other departments and participate in monthly SET leadership meetings.

Innovation & Market Expansion

• Identify new digital-first market opportunities and develop strategies to capture emerging segments.
• Monitor competitive activity and industry trends to ensure Tyndale stays at the forefront of digital innovation.
• Evaluate and adopt new advertising technologies, platforms, and tools that drive…