Digital Marketing Manager

At Penn Engineering, we innovate and collaborate to make the world a better place. You can contribute to work that matters with a company where diversity, equity and belonging are shared values. We’re committed to fostering an environment for every employee that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

Penn Engineering is seeking a motivated, excited, individual to be a part of the Corporate Marketing Team. As the Digital Marketing Manager at Penn Engineering, you’ll collaborate with teams that do truly amazing things.

Join us as we build the future in Manufacturing and Engineering!

Perks and Benefits:

• Medical & Employer Paid:
  Dental and Vision
• 401k and Employer Match
• Paid time off and holidays
• Community Volunteering
• Talent Referral Bonus Program
• Employee Centric Culture
• Company Provided Technology (laptop, phone, monitors for office and home environment) (salaried only)

WHAT YOU WILL DO:

We are seeking a results-driven and tech-savvy Digital Marketing Manager to lead the strategic and operational execution of our digital marketing initiatives. In this highly visible role, you will build digital programs that drive lead generation, customer engagement, and conversions. You will be responsible for inbound and outbound campaigns, digital activation, paid media, and marketing automation, ensuring all digital efforts support broader business objectives.

This role is critical in helping to attract, qualify, and nurture leads and requires a strong mix of strategy and hands‑on digital execution. You will work closely with cross‑functional teams to ensure digital efforts align with business goals and contribute to brand growth.

Success in this role requires deep expertise in performance marketing, SEO/AEO, social media strategy, analytics, and marketing technology, particularly Hub Spot, Salesforce, and Word Press.

The Digital Marketing Manager owns digital marketing strategy and foundational paid/organic channel performance across all Penn Engineering brands. This role sets priorities and briefs for the Content & Campaign Specialist, manages the SEO/AEO agency relationship, and translates findings into a prioritized content and campaign roadmap. The Digital Marketing Manager is accountable for outcomes across paid media, foundational digital channels, and reporting, but is not expected to personally write content or schedule social posts - that execution sits with the Content & Campaign Specialist.

• Set and maintain the digital marketing strategy across all brands, aligned to business goals and BU priorities by region.
• Own paid media and foundational digital execution across 6sense, Google Search, and Google Display - campaign structure, targeting, budget, and optimization.

SEO/AEO & Agency Management

• Manage the SEO/AEO agency; own the scope of work, timeline, and quality of technical SEO/AEO deliverables (schema, tracking, keyword/AEO audits) across all 9 brands.
• Translate SEO/AEO findings into a prioritized content and campaign roadmap, briefing the Content & Campaign Specialist on what to write and in what order.

Reporting & Systems

• Build and maintain reporting dashboards covering KPIs, funnel performance, and campaign ROI; report performance and recommendations to the Director, Strategic Marketing.
• Align with the Martech Manager and Data Analytics team on integration and data integrity across Hub Spot, 6sense, and connected platforms.

Team Leadership & Cross-Functional Partnership

• Manage and develop the Content & Campaign Specialist, setting priorities and reviewing output quality.
• Partner with IT/web and Analytics teams on website UX, lead generation performance, and brand consistency.

Work Location:

Danboro, PA