Web Marketing Manager

Spring Education Group is a national network of independent schools serving students from preschool through 12th grade. We believe that students can achieve more than they imagine. Each Spring school offers a carefully designed program led by expert educators who cultivate academic excellence, student independence, and a lasting love of learning. Our tuition-funded model allows our schools to create an open, transparent culture and a strong community, without the distractions of fundraising.

We are building our network of schools to bring our distinctive approach to inspiring students to more families across America.

Spring Education Group is seeking a Web Marketing Manager to own search engine optimization (SEO) execution, conversion rate optimization (CRO), technical web delivery, and directory data quality across Spring's ecosystem of 200+ sites.

Reporting to the Director of Web Product Marketing, this manager serves as the team's primary information technology (IT) interface, translating business needs into technical specifications and coordinating implementation with technical resources. The role also leads SEO, experimentation, and analytics programs that translate website data into traffic and conversion gains.

This is a hands-on role that manages and mentors a team of Analysts while partnering closely with the Content, Paid Media, Brand, and Email Lifecycle teams.

The Web Marketing Manager owns search engine optimization (SEO) execution, conversion rate optimization (CRO), technical web delivery, and directory data quality across Spring Education Group’s ecosystem of 200+ sites.

This role serves as the team's primary information technology (IT) interface, translating business needs into technical specifications and coordinating implementation with technical resources. The manager also leads SEO, experimentation, and analytics programs that translate website data into traffic and conversion gains.

This is a hands-on role that manages a team of Analysts and partners closely with the Content, Paid Media, Brand, and Email Lifecycle teams.

• Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across 200+ sites.
• Manage website health, including sitemaps, page architecture, site speed, and crawlability.
• Serve as the team's primary interface with IT and engineering resources.

• Partner with the Director of Web Product Marketing to establish SEO and answer engine optimization (AEO) strategy and own execution across 200+ sites, including technical SEO, on-page optimization, structured data, and local search visibility.
• Set SEO priorities and the roadmap using SEMrush, Screaming Frog, Google Analytics 4 (GA4), and Google Search Console data, and direct Analyst execution against those priorities.
• Partner with the Content team to brief Marketing partners on keyword, topic, and page-level optimization priorities.

• Own the CRO and experimentation roadmap from end to end: establish testing priorities and strategy, then direct team execution from test design and development in Optimizely through analysis and rollout of winning variants.
• Partner with Paid Media and Content teams to align user journeys, calls to action (CTAs), and page experiences with conversion goals.
• Identify and prioritize the highest-impact funnel and behavioral insights to test, and direct Analyst efforts accordingly.
• Translate test results and analytics into clear, actionable recommendations for stakeholders and leadership.