Senior Director, Portfolio Marketing Business Partner

Senior Director, Portfolio Marketing Business Partner

Responsible for aligning Marketing efforts with our business unit priorities, customer needs, and portfolio strategy to deliver impactful, outcome-driven value propositions. Leveraging market and competitive intelligence, partners closely with each P&L to develop and execute marketing strategies to position our products and services effectively to drive demand and support sales.

Job Duties And Responsibilities

• Drives marketing efforts to enable portfolio strategy and enhance market positioning.
• Portfolio Marketing:
  Creates strategies to position Ricoh’s solutions effectively, aligning with business goals to drive awareness, growth, and consistent messaging.
• Portfolio Management:
  Coordinates process inside of Marketing to generate portfolio GTM strategy jointly with BU stakeholders.
• Works closely with the Go-To-Market team to set campaign vision and budget.
• Market Insights and Analysis:
  Gathers and analyzes market-specific data to identify trends, inform decision-making, and refine strategies.
• Performance Optimization:
  Works with BU leadership team to analyze business performance, generate insights, and refine marketing strategies for continuous improvement.
• Has a deep understanding of the needs of BUs and markets the portfolio, creating value propositions to meet customer needs.
• Responsible for customer segmentation, competitive and Market intelligence and analysis, product performance analysis, and portfolio marketing messaging that resonate with the Market and Customers.
• Strong background in defining and managing portfolio brand strategy.
• Proficient in creating portfolio-driven content that effectively communicates Ricoh’s value proposition.
• Adept at creating and executing personalized marketing strategies that enhance campaign execution and support demand generation.
• Able to gather and analyze market data, customer insights, and competitive intelligence to inform strategic decisions and create effective marketing content.
• Project management skills are crucial for coordinating and executing marketing strategies.
• Communication, collaboration and interpersonal skills are necessary to work effectively with various departments and stakeholders.
• Familiarity with marketing technologies and tools, such as CRM systems, marketing automation platforms, and analytics tools.
• Ability to identify challenges and opportunities within the market and develop innovative solutions to address them.
• Works cross-functionally with marketing, sales, product development, portfolio, and other functions to support business initiatives and industry positioning.
• Determining and defining Sales Enablement and Channel Training needs.
• Coordinates and aligns offerings for a unified customer experience and drives a cohesive GTM approach across products.
• Develops market research program to gain insight into customer use of current products and identify untapped opportunities/buyer personas.
• SME on developing and maintaining competitive product advantage.
• Ensures new product positioning is clear and effective and that new products have distinct advantages and revenue opportunities.
• Ensures products are effectively launched with particular focus on pricing, positioning, and competitiveness.
• Provides SME guidance for the development of sales enablement tools and training.
• Speaks and presents Ricoh products to both internal and external stakeholders.
• Engages partners to maximize Ricoh offerings.
• Reports on product performance and implements enhancement and/or mitigation strategies when appropriate.

Typically Requires

QUALIFICATIONS (Education, Experience, and Certifications)

• Bachelor’s degree in business, marketing, or a related field.
• 8-12 years of marketing experience, with a strong focus on portfolio marketing.
• Strong analytical skills and the ability to use data to inform marketing decisions.
• Excellent written and verbal communication skills.
• Familiarity with sales alignment and lead management best practices.
• Budget management experience preferred.
• Project management experience is a plus.

Knowledge, Skills, And Abilities

• Strong understanding of digital marketing principles and campaign execution.
• Ability to…