Chief Marketing Officer

Responsibilities

• Brand Strategy & Execution:
  Maintain and enforce WL’s Brand Brief and Brand Guidelines across all departments.
• Brand Strategy & Execution:
  Oversee the creation and implementation of digital and physical brand assets.
• Brand Strategy & Execution:
  Safeguard the integrity of WL’s visual and messaging identity.
• Marketing Strategy & Execution:
  Develop and manage annual marketing and advertising strategies aligned with business goals.
• Marketing Strategy & Execution:
  Coordinate campaigns, websites, and social media in support of key initiatives.
• Marketing Strategy & Execution:
  Track and report performance on end-to-end marketing KPIs.
• Sales Strategy & Oversight:
  Define and lead the sales strategy in collaboration with the Enrollment Advising Team.
• Sales Strategy & Oversight:
  Ensure consistent execution of sales systems and fulfillment of KPIs.

• Bachelor’s degree in Marketing, Communications, or Business; MBA or Master’s preferred.
• 7+ years in marketing, with 2-4+ years in senior leadership/management roles.
• Ability to develop business and marketing plans through the understanding of market dynamics.
• Proven leadership experience in marketing, brand management, and sales strategy.
• Firm grasp of digital marketing, martech, CRM, and data analytics.
• Proficiency in market research, data analysis, and leveraging insights for decisions.
• Exceptional written, verbal, and presentation skills.
• Experience managing cross-functional teams.

• Experience scaling enrollment or demand-generation systems for online learning, charter schools, EdTech, or mission-driven education organizations.
• Proven success leading multi-channel marketing strategies (paid media, SEO, content, partnerships, events) that drive measurable growth.
• Background in classical education, liberal arts, or values-based educational models—or demonstrated passion for WL’s mission of developing principled leaders.
• Strong capability in brand storytelling, especially for human-centered or purpose-driven brands.
• Experience managing or integrating with Admissions/Enrollment teams to optimize conversion and customer journeys.
• Proficiency with CRM, marketing automation, and AI-enhanced tools, using data to personalize messaging and improve efficiency.
• Demonstrated success building high-performing marketing teams, including hiring, coaching, and scaling talent.
• Experience in multi-state marketing or launching new geographic markets for educational programs.

• After meeting the eligibility requirements, benefits are available, including Health, 401(k) Retirement, Paid Holidays, and Paid Time Off.