Marketing Manager - Local Operations

Compensation Details

$130000 - 140000 per year + Bonus

Ace Hardware has been serving neighbors throughout America for 100 years. Ace launched Ace Hardware Home Services and is now Bringing Helpful to Your Home℠. Ace Hardware Home Services offers a wide range of residential maintenance and home repair services including plumbing, heating, cooling, electrical, handyman and painting with the signature Ace Helpful service our customers know. Helpful is what we do – and Ace is on a Mission to be the best, most trusted provider of home preservation services.

As the Marketing Manager
- Local Operations for Ace Home Services, you will oversee the strategy, execution and operationalizing of all marketing efforts and the development of 13+ local marketing plans for each of the Home Services Verticals. Your role will be critical in driving the growth and success of our Home Service brand, ensuring we continue to deliver innovative and effective local marketing campaigns that drive demand, grow sales, and increase awareness.

You will collaborate with other Home Service business stakeholders to achieve the local marketing goals for Ace Hardware Home Services. Your thought-leadership will be critical as we integrate the Unique businesses into Ace Hardware Home Service business unit. Your insight on the local marketing needs of the respective business partners and how and when we integrate the branding will be instrumental work within the first 24-months, as well as building the foundation and operating rhythm that will be used going forward for local marketing execution within Ace Hardware Home Services.

• Marketing Plan Development
  :
  Develop and execute a comprehensive marketing plan that is customized to the Ace Home Services verticals (Plumbing, Electrical, Heating & Cooling).
• Brand Strategy/Launch & Acquisition Integration
  :
  Personally lead the development and implementation of introducing the Ace Hardware brand across all newly acquired businesses within the next 24-months. This work will entail; agency partnership to develop launch plan, test methods on market readiness, tracking metrics & ROI on all market launch tactics. Metric for this work:
  Brand Consideration scores and ultimately market share growth after launch.
• Local Marketing Creative Asset Manager
  :
  Work closely with the Ace creative services team, local contracted vendors and marketing specialists to create all assets to support local marketing efforts such as:
  Sales Builder Pro assets, Lead Aggregators, Billboards, Truck Wraps, Stickers, Biz Cards, Yard Signs, Sponsor ships, Referral, Membership, Financing, Red Bow related marketing materials and any other local marketing asset used in marketing.
• Agency Management
  :
  Work with the Director of Digital marketing and Ryno agency to spend annual digital investments throughout the year effectively. This work will require the integration into our customer tracking tool (Service Titan) and developing one unified scorecard we use to report leads, conversion, and efficacy of spend (monthly & annually). The deep analysis required on the efficacy of our spend and monthly accountability.
  
  Monthly reporting on the performance at each of the locations will be required.
• Strategic Ownership
  :
  Strategic planning with hired marketing agencies to manage and drive accountability of the critical KPIs, holding the marketing agency and local operating companies accountable to hitting forecast, YOY growth, profitable growth, and prudent investment for local marketing tactics. Key Performance Indicators will include (but not limited to); # of leads, CPL, lead conversion, retention of customer, lifetime value, reduced atrophy.
• Vendor Marketing Ambassador
  :
  Serve as the marketing czar and liaison between Ace Hardware Home Service marketing and Manufacturing partners to develop and maintain co-op programs, marketing scale and mutual efficiencies for local marketing efforts. Important to leverage the Ace purchasing power across all locations to aggregate co-op benefits across all locations.
• Operations Liaison
  :
  Responsible for working with the legal and licensing teams to maintain compliance…