Marketing & Advertising Consultant

Join to apply for the Marketing & Advertising Consultant role at Slalom
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Location:

Local Market Office (Hybrid)

Capability:
Customer Experience → Marketing & Advertising

As part of Slalom’s Marketing & Advertising team, you will help clients reimagine how they plan, personalize, measure, and orchestrate their sales, marketing, advertising, and loyalty efforts. You’ll work hands‑on across strategies for marketing, sales, and advertising, customer data, personalization, commerce, campaign operations, measurement, and Mar Tech – bringing together structured problem solving, data storytelling, and modern marketing platforms to drive meaningful client impact.

You’ll have the opportunity to deepen your craft, stretch into new skill areas, and contribute to the rapid evolution of modern marketing capabilities including AI/GenAI, agentic marketing, identity resolution, measurement modernization, and next-generation marketing technologies.

• Deliver high-quality work products that translate complex marketing, advertising, sales, customer, and data challenges into clear insights, frameworks, or activation plans.
• Conduct assessments of marketing capabilities, operating models, customer journeys, customer data and Mar Tech/AdTech ecosystems to identify opportunities for improvement.
• Support or lead the design of future‑state capabilities including personalization, customer data strategy, identity resolution, creative/campaign operations, content supply chain, or measurement frameworks.
• Develop customer and marketing data strategies to unlock growth potential, customer value and business results.
• Develop actionable roadmaps, requirements, and implementation plans across platforms such as CDPs, CRM, marketing automation, journey orchestration, marketing attribution, analytics, or AI/GenAI solutions.
• Synthesize information across business, data, technology, and creative disciplines to inform well-reasoned recommendations and tradeoffs.
• Apply Slalom and industry best practices to ensure delivery excellence and measurable outcomes.

• Create high-quality written, visual, and verbal communications that simplify complexity and support decision-making.
• Tailor communication for diverse audiences and lead or support discussions to build clarity and alignment.
• Use inclusive communication and active listening to guide teams toward productive collaboration.

• Build trust with client teams through empathy, credibility, and consistent delivery.
• Collaborate with cross-functional practitioners—design, engineering, data, analytics, media, and strategy—to deliver integrated solutions.
• Proactively identify risks, surface issues, and co-create solutions that maintain momentum and strengthen partnerships.

• Support or lead the development of measurement frameworks, marketing analytics, attribution approaches, experimentation plans, and KPI alignment.
• Highlight tangible marketing outcomes such as revenue lift, efficiency gains, improved engagement, or operational impact.
• Define qualitative and quantitative success measures and incorporate them into delivery.
• Leverage emerging technologies, including AI and AI agents, to enhance analysis, automation, and delivery efficiency.

• Contribute to Slalom playbooks, frameworks, perspectives, and accelerators across marketing transformation, sales strategy, advertising, customer data, loyalty, and Mar Tech.
• Stay current with industry trends across marketing, sales, advertising, commerce, and loyalty.
• Bring new methods and creative solutioning into project and practice work.

• Engage in Slalom’s culture by building relationships across capability, geography, and industry teams.
• Support practice growth through participation in internal initiatives, capability-building, mentoring, and community activities.
• Contribute to a diverse, inclusive, and psychologically safe environment where team members can succeed.
• Manage personal productivity, proactively upskill, and pursue growth based on feedback,…