Brand Activation Specialist

For our HQ, we are currently looking for a Brand Activation Specialist to join our Trade Marketing team.

In this role, you will contribute to the execution of retail and wholesale marketing initiatives, supporting brand visibility across sales channels and delivering consistent, on-brand experiences in-store and through events.

You will work closely with internal teams and external partners to implement seasonal campaigns, activations and events.

• Contribute to the planning and execution of seasonal retail marketing activations, including window displays, in-store visual elements and POS materials (banners, window stickers, structures, props, etc.)
• Coordinate the production and rollout of retail displays for direct stores and wholesale partners
• Support the organization and execution of seasonal sales meetings, corporate events and brand events, including Fashion Week and special retail activations
• Interface with external agencies, suppliers and internal logistics teams to support timelines, quality standards and operational needs
• Support the development and implementation of B2B trade marketing tools and collateral for wholesale partners
• Provide marketing support for new store openings, from concept execution to on-site implementation
• Support the execution of brand programs and initiatives, including loyalty programs and consumer promotions
• Contribute to digital and omnichannel brand activations, in connection with retail initiatives
• Contribute to market and competitor analysis to identify trends and best practices
• Handle data management and operational activities, including DAM, CRM, archives and POP order entry
• Support administrative processes, including purchase order entry, invoice verification and coordination with the Finance department

• Master’s degree in Marketing, Communication, Economics or related fields
• Minimum 2 years of experience in Trade Marketing, Retail Marketing or similar roles
• Strong interest in brand activation, retail marketing and events
• International mindset and customer‑centric approach
• Well‑organized, with a hands‑on and execution‑focused attitude
• Ability to work in a team and manage multiple activities in parallel
• Strong problem‑solving skills
• Fluent English, written and spoken;
  German is a plus
• Proficient in Excel, PowerPoint and Adobe Suite
• Experience with logistics coordination, administrative processes or customer service is considered a plus

• A dynamic and international working environment
• The opportunity to work on high‑impact retail and brand activation projects
• Exposure to cross‑channel initiatives, including retail, wholesale and digital
• Collaboration with marketing, sales, retail and finance teams